Everyone has Yoast, but few use it correctly. No worries. This tutorial breaks it down into 3 key steps: configuring the Yoast SEO settings (including adding AMP Pages to make mobile pages load faster), researching long-tail focus keywords, and optimizing content (there’s more to it than green lights). I will also show you how to connect Yoast […]
Connecting And Optimizing Your WordPress Website With Google Search Console (With Help From Yoast’s SEO Plugin)
Ready to optimize your WordPress site with Google Search Console and Yoast? Steps 1, 5, 6, and 20 have to do with Yoast’s SEO plugin so I suggest using it, but it’s not mandatory if you’re using a different SEO plugin (does help though). If you haven’t verified your site with Search Console yet it […]
20 Reasons Your WordPress Site Isn’t Ranking High In Google (So You Never Have To Ask Another SEO Again)
It’s the #1 question I get… Why isn’t my WordPress site ranker higher in Google? Whether you’re nowhere on the map, have a Google penalty, or wondering why competitors outrank you, this tutorial will help you identify what’s going on. These are the 20 most common reasons based on my last 5 years doing SEO consulting […]
11 Simple Ways To Increase Click-Through Rates (In SEO) By Enhancing Snippets To Stand Out In Google’s Search Results
Search engine snippets are the forefront of your SEO. Anything you can do to make them stand out will increase click-through rates and get you more SEO traffic. There are plenty of ways to enhance them (some less obvious than others). I will show you how to get featured in Google’s Answer Box (featured snippets), […]
12 Ways To “SEO” Your New WordPress Website
You have a new WordPress site, now you want it optimized for search engines. My 12 step WordPress SEO checklist will help you do that. I’ll walk you through keywords, Yoast’s SEO plugin, Google Search Console and other ways you can optimize your site. There’s a lot of good stuff here (and I know it can be […]
How To Get Natural, Internal Links To Your WordPress Site
Research a keyword, write the content, optimize it, publish. This seems like a good on-page SEO process but it’s missing one critical step… after you publish the content you’re not done optimizing it until you’ve built a few internal links to it. This is the easiest way to get links to your site and you’re going to […]
How To Improve SEO Through Sitewide Optimizations (Things That Affect The Performance Of Your Entire Site)
Sitewide optimizations are factors that improve SEO for every page/post on your website. They can be especially helpful for large websites, for example, improving your page load time by 3 seconds (for 100 pages) can cause a noticeable traffic increase in your Google Analytics. These are basically scalable ways you can improve your website and search engine rankings. I listed helpful links and resources for each item […]