Hosting is the #1 factor of WordPress speed. We generally recommend DigitalOcean on Cloudways for optimal performance and to use PHP 7.4, Maria DB 10.5, and increase memory limit to 256MB. We can assist with migrations, upgrading servers, and settings tweaks.
WP Rocket was rated #1 in numerous Facebook polls and has more features than other cache plugins - that's why it typically yields the best results. Have us configure WP Rocket's settings to make sure you're getting the most out of it. This can fix multiple items in GTmetrix.
Get Cloudflare's free CDN configured with the optimal settings inside the dashboard. We can help you setup page rules, firewall rules, Rocket Loader, Railgun, and DNS configuration. For more data centers and even faster delivery of your content, we also recommend using StackPath's CDN.
Images can be optimized 3 main ways in GTmetrix: serve scaled images, specify image dimensions, and optimize images (lossless compression). We also make sure your images are served from a CDN, have EXIF data removed, and are served using the latest + fastest WebP format.
Google Fonts are a third party resource that usually appears in your GTmetrix report. Combining fonts and serving fonts locally can fix most font-related errors in GTmetrix. Whether you use Google Fonts, Font Awesome, or another external font type, we can optimize it.
Plugins are infamous for causing slow load times. Have us review your current plugins and recommend which ones can be combined, deleted, or replaced with faster plugins that provide the same functionality. We also created a list of 65+ slow WordPress plugins to avoid.
Some plugins load on your entire WordPress site; even on pages and posts that don't even use the plugin. By selectively disabling them from loading on certain content, you can reduce the number of requests on your site and greatly improve your WordPress speed.
Third party requests are anything that pull requests from outside websites (Google Fonts, Analytics, Tag Manager, even social media widgets, embedded videos, and social sharing buttons with like counts). They will usually appear in GTmetrix under "reduce DNS lookups".
Lazy loading images and videos can significantly improve initial load times and is even recommended by Google. Lazy loading is usually done by your cache plugin, otherwise we have a list of alternative lazy load plugins that can make your images + videos load faster.
Many database cleanup plugins don't optimize your database to the fullest extent. Once in awhile, it can be extremely beneficial to manually go through the database and clean up junk, especially leftover plugin tables and transients life behind by old plugins.
If you see a "leverage browser caching" issue in your GTmetrix report for Google Analytics, we can fix that. However, this usually doesn't improve load times at all; some people (including us) are just obsessed with getting their report to 100%. If that's you, we got you covered.
Redirect issues can be caused by a variety of errors (bad plugins, broken links, etc). Fixing these depend on the WordPress site and where the redirects come from, but chances are we can fix them. If they're caused by plugins, we may ask you to consider replacing them.
WordPress core has built-in features you probably don't need (Heartbeat API, trackbacks, pingbacks, saving all post revisions, frequent autosaves, etc). By disabling and tweaking these, you are putting less stress on your server which in turn, makes your website even faster.
Disabling or limiting the WordPress Heartbeat API can save server resources by preventing unnecessary notifications and "bloat" in your WordPress Admin. The Heatbeat API can be disabled by adding a line of code, by adding a plugin, or cache plugins may have this option.
WordPress sites are infamous for spam which often results in spam bots hitting your server and consuming resources at no benefit. You would never know you have spam bots hitting your site unless you checked using a tool like Wordfence, then blocking them (eg. with Cloudflare).
This refers to making sure your theme, plugins, and other elements of your site are coded well. We all know badly coded plugins and themes will often load slow; same goes for your WordPress site (hint: this can usually be avoided by using Astra, Elementor, and reliable plugins).
Yes, we also work on WooCommerce sites by optimizing WooCommerce scripts, styles, and cart fragments. WooCommerce sites naturally require more plugins and server resources, making it even more important to optimize since they often load slower.