The correct way to measure TTFB (server response time) is in KeyCDN or SpeedVitals. Unlike PageSpeed Insights and GTmetrix, they test from multiple locations. Test your site 3 times in either one to ensure your site’s resources are cached and served from the closest CDN location.
TTFB is also 40% of LCP and is the most important metric for improving core web vitals, affecting 4/6 user metrics. According to Google, your host/CDN are the 2 main TTFB factors.
What Is A Good TTFB?
Google flags your TTFB if it’s over 600ms but they used to recommend just 200ms. You can aim for 600ms on shared hosting and 200ms on VPS/cloud. TTFB also depends on where you test it.
| 0-200ms | Google Recommended |
| 0-600ms | Passes Core Web Vitals |
| 600ms+ | Fails Core Web Vitals |
- Choose a data center close to your visitors
- Move your DNS to Cloudflare or QUIC
- Choose a fast CDN
- Use full page caching
- Use a CDN with smart routing
- Use a CDN with load balancing
- Use faster hosting
- Enable TLS 1.3
- Test your site for HTTP/3
- Increase cache TTL
- Switch to a faster cache plugin
- Reduce the load on your server
- Use the latest PHP version
- Test with and without Gzip/Brotli
- Optimize your database
1. Choose A Data Center Close To Your Visitors
Choosing a host with a close data center to visitors is an easy way to improve TTFB.
In KeyCDN’s Performance Test, TTFB gets slower as the data center gets further away. This is a better way to test TTFB than most tools (like GTmetrix) which only test it in 1 location at a time.
However, don’t choose a host only based on their data centers. You need to look at their hardware, software, CDN, cache plugin, and several other factors besides a “close data center.”
When using more powerful CDNs like Cloudflare Enterprise, using a close data center barely matters since your TTFB is often able to average 100ms globally. This is due to caching both static/dynamic files (using full page caching) while using other CDN features like smart routing.
2. Move Your DNS To Cloudflare Or QUIC
Use Cloudflare’s DNS in most cases (or QUIC’s DNS if you’re on a LiteSpeed server). Cloudflare is a top performer on dnsperf.com and QUIC is needed for better geographic routing with Anycast.
Other DNS providers are slow and add latency. For example, GoDaddy and Kinsta’s DNS (Route 53) don’t perform well on dnsperf.com. While other DNS providers are unreliable: SiteGround’s DNS was blocked by Google for 4 days, causing 2 million domains to be deindexed from Google.
How To Move Your DNS To Cloudflare
Sign up for Cloudflare through their website, add your website, and they will scan records. Cloudflare will eventually provide you with 2 nameservers. Login to your domain registrar (i.e GoDaddy/Namecheap) and find the option to change nameservers (usually in the DNS settings). Replace the nameservers with Cloudflare’s, then in Cloudflare, click ‘Done, check nameservers.’
How To Move Your DNS To QUIC (LiteSpeed Only)
3. Choose A Fast CDN
QUIC.cloud (on LiteSpeed) or Cloudflare with APO are both fast/affordable CDNs with full page caching. Dynamic/WooCommerce sites want Cloudflare Enterprise to further speed up dynamic requests with features like Argo Smart Routing (which can reduce your TTFB by 33%).
“Cloudflare Enterprise” has been thrown around a lot, but many hosts (Kinsta, WP Engine, Cloudways) only use partial or poorly integrated versions. Rocket.net’s Cloudflare Enterprise is ideal (what I use), but if you don’t want to switch to their hosting, use FlyingCDN via FlyingPress.
4. Use Full Page Caching
Only a handful of CDNs support full page caching. Here are a few:
- Cloudflare APO
- QUIC.cloud’s CDN
- SiteGround’s CDN (v2)
- BunnyCDN (Perma-Cache)
- Super Page Cache For Cloudflare plugin
- Several Cloudflare integrations offered by managed cloud hosts.
With full page caching, Cloudflare’s APO improved TTFB by 72%. And since TTFB (server response time) is a large part of LCP/FCP, it’s one of the best way to improve core web vitals.
In APO’s post-launch report, mobile usually improves slightly more than desktop:
5. Use A CDN With Smart Routing
Some CDNs use “smart routing” which can improve latency by about 60%:
This routes traffic through the fastest CDN network paths and is specifically good for WooCommerce or dynamic sites. Cloudflare has Argo Smart Routing (included with Rocket.net and Cloudways’ Cloudflare Enterprise). QUIC also uses advanced routing when using their DNS.
When using Cloudflare Argo, it’s best to also use Tiered Cache + cache reserve.
6. Use A CDN With Load Balancing
Load balancing steers traffic away from unhealthy origins and distributes traffic to the most available server pools. This can improve both latency and uptimes. You can either use a CDN that already supports load balancing (such as Rocket.net’s, Cloudways, or BunnyCDN). Or if you’re using Cloudflare directly, you will need to set this up manually using this video tutorial.
7. Use Faster Hosting
The problem is, and Reddit (friends of /r/webhosting) partner with hosting companies and favor them through heavy censorship of comments/reactions. Some admins/mods are brand ambassadors working directly with hosting companies. Many rating sites can also be manipulated. This creates an echo chamber of “glowing reviews” designed to trick you by avoiding affiliate links, and often disclosures too.
Instead of getting tricked by unethical marketing, use my spreadsheets.
Recommendations: ChemiCloud for small static sites on a budget, NameHero or MechanicWeb if you need more resources (all shared). Scala, xCloud, or RunCloud if you need a VPS with performance/scalability. Rocket.net for WooCommerce/dynamic sites (managed cloud). GridPane for agencies managing multiple (or high traffic) sites.
What these have in common: faster stacks (7/8 use LiteSpeed), higher resource limits (i.e. better value of CPU cores/RAM), and more green. All 8 use NVMe SSDs, LiteSpeed’s PHP, and many have distinct advantages like LiteSpeed servers, faster CPUs, or robust Cloudflare Enterprise integration. What technological advantage does your host have?
8. Enable TLS 1.3
Higher TLS versions reduce latency and improve security.
Use TLS 1.2 + 1.3 as preferred versions in your hosting account, then disable 1.0 + 1.1. You can also set TLS versions in Cloudflare under SSL/TLS → Edge Certificates → Minimum TLS Version.
Next, use this TLS checker to see which versions are enabled or disabled on your site. You can also use KeyCDN’s Performance Test to measure TLS speed and how the change impacts TTFB.
There are other Cloudflare settings that help too:
- Full (Or Full Strict) SSL – this is what Cloudflare recommends anyway.
- Always Use HTTPS – safe to use if all connections are served from HTTPS.
- TCP Turbo (Pro Feature) – reduces latency by automatically choosing TCP settings.
- Custom SSL (Pro Feature) – upload SSL to Cloudflare to terminate SSL/TLS at the edge.
9. Test Your Site For HTTP/3
Cloudflare’s test showed TTFB was 12.4% faster when using HTTP/3.
You can enable this in Cloudflare or by using QUIC.cloud’s CDN on LiteSpeed which also supports HTTP/3. When you’re done, use an HTTP/3 test to check whether your site supports it.
10. Increase Cache TTL
A longer TTL (time to live) can lead to a better cache hit ratio. The more cache hits, the faster your TTFB will be. Google recommends caching static resources for 1 year (but WooCommerce sites can aim for about 1 month) which fixes serve static assets with an efficient cache policy in PSI. Depending on where your cache is stored, this can be done in your hosting account or CDN.
11. Switch To A Faster Cache Plugin
Cache plugins reduce TTFB by improving server processing times and serving files directly (reducing PHP/MySQL queries). I recommend LiteSpeed Cache (if you’re on LiteSpeed) and FlyingPress in all other cases. WP Rocket has fallen behind and has barely released any new features since 2011 if you check the changelog. SiteGround Optimizer does an even worse job addressing web vitals and has ongoing compatibility issues if you check their support threads.
I personally moved from WP Rocket to FlyingPress and saw a big difference in core web vitals and real-world browsing speed. It was developed by Gijo Varghese who runs WP Speed Matters.
12. Reduce The Load On Your Server
If your CPU/memory usage are over 70%, visitors can experience lag.
The easiest way to reduce CPU usage is by using a hosting plan that uses LiteSpeed and includes more CPU cores/RAM (like as ChemiCloud, FastComet, or Rocket.net). Just by switching to LiteSpeed, people have seen a 75%+ reduction in CPU usage. LiteSpeed uses CPU/memory more efficiently, it’s faster, and can handle more traffic compared to Apache.
There also several other ways to reduce CPU usage if you don’t want to switch hosts:
- Remove resource hungry plugins (see list)
- Limit heartbeat, autosaves, post revisions, XML-RPC
- Replace wp-cron with a real cron job
- Use your CDN for firewall + image optimization
- Block bad bots
- Protect the wp-login page
- Limit preloading + cache clearing in cache plugins
- Install Redis or Memcached with OPcache
- Avoid using page builders/WooCommerce on cheap shared hosting
13. Use The Latest PHP Version
Higher PHP versions reduce TTFB because they handle more requests/second.
Login to your hosting account and update to the latest stable PHP version. It’s a good idea to keep other technologies updated as well (MySQL version, WordPress core, themes, plugins, etc).
14. Test With And Without Gzip/Brotli
Compressing pages with Gzip or Brotli can sometimes increase TTFB, so make sure you test this. Check if your host supports Gzip/Brotli compression (Brotli is generally faster than Gzip).
15. Optimize Your Database
A bloated, unoptimized database can also make your site/TTFB slower.
While cache plugins clean some junk, you’ll want to use something like WP-Optimize to do a thorough cleanup. This lets you go through your plugin tables, see how much overhead they add, and remove tables left behind by old plugins. You might also see specific plugins/modules adding lots of database bloat. I did, so I disabled several Rank Math features like their Analytics.
To make your database more efficient, use Memcached (or Redis) and OPcache. These can usually be activated in your hosting account and I generally recommend Redis which is more powerful than Memcached. Once activated, some cache plugins can connect it (LSC, W3TC, SG Optimizer). If it doesn’t, check your host’s documentation on how to connect object cache. And if they don’t support it, use Docket Cache. Some hosts (like Rocket.net and Cloudways) support Redis Object Cache Pro which is especially beneficial for dynamic websites like WooCommerce.
How do I reduce initial server response times in WordPress?
A fast host/CDN is the best way to reduce server response times (TTFB) in WordPress. Use a host with updated hardware/software (like LiteSpeed). For a CDN, use a service with a large network, full page caching, and smart routing. Using a close data center to users helps too.
How do I reduce server response times with Cloudflare?
Cloudflare improves TTFB with their fast CDN and DNS. You can use Cloudflare to further improve TTFB by using APO, Argo Smart Routing, and load balancing (all are paid services).
How do I reduce server response times with WP Rocket?
WP Rocket improves server response times (TTFB) by optimizing your caching, database, and several other features. However, it does a worse job with TTFB and core web vitals compared to FlyingPress + LiteSpeed Cache, especially when using their slow RocketCDN.
Which WordPress plugins reduce server response time?
Cache plugins (like LiteSpeed Cache and FlyingPress) and Cloudflare's plugin (which is used to setup full page caching) are the 2 best plugins to reduce server response times.
Cheers,
Tom
Hi, on litespeed server do you also recommend flyingpress or just use litespeed cache plugin with perfmaters ? As CDN you could consider Bunny CDN or Cloudflare free.
Just LiteSpeed Cache is good, then yes, something for script management like Perfmatters. Some free plugins also do this, but the interface on Perf is usually easier.
QUIC.cloud integrates with LiteSpeed and is currently #1 on CDN Performance Tracker: https://speedvitals.com/cdn-performance-tracker
Currently, I generally recommend QUIC.cloud (if on LiteSpeed) or Cloudflare Enterprise (offered by some hosts as well as FlyingCDN) if not on LiteSpeed.
Hello Sir
I am facing a great problem when even I am using wp rocket in my site https://roysviewfinder.com
can you please help me out to solve the speed issue.
Hi Amit,
I would try FlyingPress instead of WP Rocket since it’s faster with more features. Otherwise, looks like many recommendations are related to image optimization (resizing them to correct dimensions, compression, WebP). Which host/CDN are you using, and are you using anything for image optimization?
Hey Tom, please add a search function back on to your site. I am trying to find if you have any recommendations on MariaDB settings as I am still on 10.4 but without search I can’t find anything. Thanks so much
PS – you are my go-to person for anything hosting/caching/speed related – thanks for all your awesome work :)
I will definitely add a search bar in my next round of updates. I don’t think I’ve posted anything on MariaDB settings! Where are you seeing these can I ask?
Thanks so much for reading Anna! Sorry I can’t help… and for my late response :-/ always trying to play catch up in this industry.
Hosting is very important when it comes to slow server. Thanks for sharing it will help a lot. Your blog are always with deep information.
I’ve got issue when I use APO from cloudflare, it’s showing error “cf-edge-cache response header is missing! Please clear any server cache used via other plugins”
Can you tell me how do I fix this issue?
Not sure which cache plugin/host you’re using but both should have an option to purge cache in their settings. If you’re using built-in server caching from your host like Varnish, you should see an option.
thank for Your article, but i think best way is :
Use a CDN
Optimize Databases.
Keep WordPress Lightweight
i Have amazon’s best hosting possible. ANd using nitro pack and still cant get rid of initial server error response. I am using DIVI theme and have optimized images and everything possible. I am still getting FCP Errors on Google.
what am I missing here?
Hi Mahnoor,
I looked through your site/report. My 3 recommendations are to get rid of Nitropack, remove the preconnects to GTM and other third-party sites which aren’t being used, and optimize fonts (you have 20 fonts all being served from fonts.gstatic.com… you should be able to reduce these and host them locally).
I’m not sure about the Amazon hosting, but I would definitely stop using Nitropack. It cheats scores by moving things off the main-thread. Google “Nitrohat blackhat” and you will find a lot of results to read about. I personally just switched from WP Rocket to FlyingPress but both are better than Nitropack. You might see great scores because it does this, but when you actually browse through your site and check load times, it’s usually not good.
Those 3 things should solve most speed issues.
Thank you for the great information. Server issue cannot be fixed completely (for me), but I agree hosting effects a lot. I am too getting server response time of 0.65sec and I think this is due to the hosting provider.
650ms isn’t too bad, but yes usually it’s from hosting.
This is the most helpful and honest article about improving page speed.My page pageSpeed score increased from 56 to 90%.
That’s awesome, those are the comments I always enjoy reading.
The perfect setup and configurations I was looking for.
Amazing work.
Thanks a lot
love your blogs keep uploading more.good luck cheers!
Thank you for the great information. Server issue cannot be fixed completely (for me), but I agree hosting effects a lot. I am too getting server response time of 0.65sec and I think this is due to the hosting provider.
That’s not too bad but yeah, could be better.
Very informative!
Well, Excellent stuff. Can you please tell backlinks are the major factor for SERP ranking?
Yes, they still are a major factor.
the response time of server is very important abut SEO. thanks for your grate article. in my site that is about HVAC products, we use rocket
Thank you so much .. This is one of the definitive and most complete guides about wordpress sites which is informative and very useful.
Hi Tom,
I checked onlinemediamasters in the page speed tools. The score is outstanding!
My client has hosted his site with digitalocean already. The site speed is low and one of the reasons is slow server response time.
This post is eye-opening in many ways.
Should I suggest my client to change his hosting provider? Cloudways charges twice the price of the digital ocean.
Will this change over show the results?
Thanks.
Hey Siva,
If your client is a good server admin, you can stay with DigitalOcean. If your client doesn’t do those tasks, I would personally switch to them. Cloudways is basically the middleman that takes care of the server maintenance, that’s why they’re double the price. I’m not sure of your client’s current server setup, but I would think that it would fix the slow server response time especially if they haven’t been maintaining the server. Also, make sure to use PHP 7.3, Maria DB 10.3 (if possible), and increase memory limit to 256MB in the Cloudways dashboard.
Thank you! I’ve been wondering how to speed up my site and after going through each step here, it is unbelievably faster! I haven’t made the hosting switch from Bluehost to Siteground but I will be planning on it in the near future!
Thanks for the help!
Any time Nicole! SiteGround and Cloudways are both good but it also depends on what you’re looking for in a host. Feel free to shoot me an email and I’ll try to point you in the right direction. But yes, Bluehost isn’t great.
thank this post was best post about speed opt.
it was full of details which i need
Great Work. First time read a great article about site speed special for HTTP/2.0
Great read. Working through some hairy fun now.
This was excellent!
I use SiteGround middle plan and have consistently scored 100 on speed page and get metric.
Just few days ago, SiteGround is showing 96 -99 ( reduce server response)
Wondering if go geek would get it back up there again?
Howard
It could, how’s your overall load time? Have you done everything else (eg. from my full WordPress speed guide)? But yes, server response time is mostly from your hosting, upgrading almost always helps.