Tom Dupuis

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7 Google Analytics Custom Dashboard Examples To Segment SEO, Social Media, Mobile, And Other Metrics

By Tom Dupuis 44 Comments | Last Updated October 30, 2018

Google Analytics Custom Dashboards

Need some awesome Google Analytics dashboards to segment your data?

Last week I found a page on my site was taking 25.4 seconds to load for people in Seattle. Embarrassing, but I made the fix. I found this using my Google Analytics custom dashboards.

These dashboards can help you see the big picture, but they can also help you make improvements in very specific ways. Like which pages have the slowest load time, pages that are being viewed from mobile (so you can make sure there are no errors), or even which pages people exit your site the most (so you can do a better job at converting them).

A couple things to know before you start:

  • Use the download links to add these dashboards to your own GA account
  • For widgets that say “non-branded,” edit the filter to include your own website name

 

1. General Analytics Dashboard

Get a glimpse of everything: SEO, social, referral traffic and more.

Metrics:

  • Unique visitors
  • Unique visitors from SEO, social media
  • How people find your website: organic, referral, direct
  • Top keywords (non-branded)
  • Top vewied pages
  • Social networks sending the most traffic
  • Referral websites (excludes major websites like Google and social networks)

At Glance - Google Analytics dashboard

Download the General Analytics Dashboard

 

 

2. SEO Analytics

My Google Analytics SEO dashboard is good for getting a glimpse at your SEO, but the absolute best way to get SEO analytics is through the “landing pages” tab in Google Analytics as well as the “Search Analytics” section in Google Search Console. See instructions below…

Metrics:

  • Unique visitors from SEO
  • Top keyword (non-branded)
  • Chicago keywords (for local SEO, change this to your city)
  • Keywords related to “WordPress SEO” (a service I offer – change this to one of yours)
  • Search engines used: Google, Yahoo, Bing…
  • Top viewed pages from SEO
  • Cities finding your website through search

SEO Dashboard - Google Analytics

Download the SEO Dashboard

 

 
Landing Page Metrics
To get better SEO metrics (like click-through rates, ranking position, and bounce rates by page) see the left side of Google Analytics and go to Acquisition → Search Console → Landing Pages.

landing-page-google-analytics

google-analytics-landing-pages

 

Search Analytics (Google Search Console)
Google Search Console does a MUCH better job at showing SEO metrics like all your keywords, rankings, click-through rates, etc. Use the search analytics tab to see this (and see my full Google Search Console tutorial if you’re using Yoast’s WordPress SEO Plugin) which shows you how to use search analytics, fix crawl errors, and identify errors on your website.

Google Search Console Queries
 

 

3. Social Media Analytics

Learn what social networks drive traffic, plus other useful social data. This dashboard breaks down most main social networks into their own widget. Most of widgets were taken from Sharon Hall’s Google Analytics dashboards. And, I know, mine is a pretty weak right now.

Metrics:

  • Visits from each major social network
  • Most socially shared content
  • Top “socially referred” pages
  • Location of social media visitors (creepy yet?)

Social Media Google Analytics Dashboard

Download the Social Media Dashboard

 

 

4. Geography Dashboard

Especially if you’re doing local marketing, you might want to know where your visitors are from. Try using filters in the “maps” widget to cross reference it with a specific piece of data.

Metrics:

  • Visits by city
  • Visits by state
  • Visits by continent
  • Cities with slow load times (if this is a problem and you want to make your site faster for national/global visitors, use StackPath’s content delivery network)

Geographic Google Analytics SEO Dashboard

Download the Geography Dashboard

 

 

5. Mobile Analytics

What percent of your visitors are mobile? Are they on Ipad, Iphone, or Android? Are mobile users finding what they need or which pages are they bouncing away from? You should also visit the mobile usability section of Google Search Console since this finds ALL mobile errors on your website (while Google’s Mobile Testing Tool only shows errors for one single page).

Metrics:

  • What % of visitors are mobile
  • What mobile devices they’re using
  • Top mobile content
  • Top Ipad content
  • Top Iphone content
  • Average time on site for mobile visitors
  • Bounce rate by mobile device

Mobile Google Analytics Dashboard

Download the Mobile Dashboard

 

 

6. Entrances/Exits

Where do people enter your site, and where do they leave? Use this custom Google Analytics dashboard to find pages where people leave your site the most. This indicates you need to improve the content by improve the design, internal links, call to actions, or the actual content.

Metrics:

  • What pages people enter your site most
  • What pages people exit your site most
  • Average pages viewed per visit
  • Bounce rates
  • Pages with the highest bounce rate

Entrances & Exits - Google Analytics

Download the Entrances/Exits Dashboard

 

 

7. Technical Dashboard

Which browsers have the highest bounce rate? Which pages load the slowest? If your load times are slow (eg. in GTmetrix) you should configure a cache plugin, optimize images, and setup Cloudflare + MaxCDN. I have a great speed optimization guide if you’re on WordPress.

Metrics:

  • Average page load time
  • Slowest loading pages
  • Operating systems used
  • Bounce rate by browser
  • Average time on site
  • Days between visits

Technical dashboard example

Download the Technical Dashboard

 

 

Create Your Own Custom Dashboards

Want to setup your own custom Google Analytics dashboards? Login to Google Analytics and look to the left on the main menu. You will see the Dashboard section where you can add new custom dashboards. Add a dashboard and create a few widgets with your metrics.

More dashboards for the addicts:

  • Dashboard Junkie
  • Dashboards by Google
  • Dashboards by Econsultancy

See Also:
How I Optimized My WordPress Site To Load In .2s (100% GTmetrix/Pingdom Scores)

If you found these dashboards helpful, please share. I would appreciate that!

Cheers,
Tom

Filed Under: Analytics Tagged With: custom dashboards, google analytics

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Comments

  1. Amberly Steele says

    December 4, 2019 at 6:13 pm

    THANK YOU SO MUCH! You just saved me a TON of time!!!

    Reply
    • Tom Dupuis says

      December 4, 2019 at 6:53 pm

      You’re welcome Amberly, glad it helped!

      Reply
  2. Taylor Mason says

    August 18, 2019 at 1:33 am

    thank you really helpful insights in how to create GA Dashboards, plus great downloads!

    Reply
  3. Chanel Alaire says

    April 6, 2019 at 1:48 pm

    I could CRY this is so helpful. I am trying to learn everything website related myself and was immediately overwhelmed. Thank you so much, you have earned a dedicated follower.

    Reply
    • Tom Dupuis says

      May 23, 2019 at 2:40 am

      :-))

      Reply
  4. Paul says

    February 28, 2019 at 11:46 am

    Wow, thank you so much! I’m a beginner with GA and this is so helpful

    Reply
    • Tom Dupuis says

      February 28, 2019 at 2:59 pm

      Anytime Paul, glad you like them!

      Reply
  5. Kofo Mary Are says

    April 26, 2018 at 11:53 am

    Thank you, so much, this is really useful.

    Reply
  6. Amanda Littleton says

    April 23, 2018 at 10:16 am

    Great article! One question…. The Google SEO dashboard has “Top Keywords” listed, but my top keywords are “Not Provided” and “Not Set.” I read online that Google was encrypting a lot of keyword data now. So, what’s the status?

    Reply
    • Tom Dupuis says

      April 23, 2018 at 10:33 pm

      Yes you are right… the easiest way to see this is in Google Search Console’s “search analytics” tab.

      Reply
  7. oleksii.n says

    September 25, 2017 at 2:34 am

    Thanks for this great post.
    Some time ago I found Gauss Analytics Widget https://play.google.com/store/apps/details?id=org.nikas.analytics.widget and using it you can make your own dashboard on your Android desktop putting widgets one by one

    Reply
  8. Oleksii.n says

    September 20, 2017 at 8:10 am

    Thanks for the post. I use Google Analytics through web analytics.google.com and also on my Android desktop https://play.google.com/store/apps/details?id=org.nikas.analytics.widget

    Reply
  9. Bas says

    August 14, 2017 at 5:38 am

    Hello Tom,

    I can’t download any of the dashboards, it gives me an error when clicking on the links. Am I the only one?

    Reply
  10. Qd says

    June 13, 2017 at 4:46 am

    Great Tutorial. Thank you so much!

    Reply
    • Tom Dupuis says

      July 18, 2017 at 8:30 pm

      You got it :)

      Reply
  11. Abhishek says

    December 8, 2016 at 6:07 am

    Great post would be good if you could add templates

    Reply
  12. Nicholas Bodell says

    October 26, 2016 at 2:47 am

    Great post! Used 2 examples. Got question: how hard it would be to make a dashboard showing data only for BLOG pages? Excluding index, pricing, contact etc?

    Reply
    • Tom Dupuis says

      October 27, 2016 at 10:24 am

      What I do is create a table widget then use the “page title” filter to include a specific keyword (topic) I blog about. For example I do affiliate marketing for SiteGround so I have a widget for “top viewed siteground pages” where Page Title includes keywords containing “SiteGround”. I also do this for other topics like WordPress themes, etc. It’s not a perfect solution… but helps me measure the performance of specific topics.

      google-analytics-blog-posts

      Reply
  13. Shamsher Singh says

    September 22, 2016 at 1:43 pm

    Very informative article for novice. I am enjoying it. Thanks for such a good piece of information.

    Reply
  14. Ron Pluylaar says

    July 6, 2016 at 12:38 pm

    Thank you for sharing these! Google Analytics can be an intimidating experience for the novice user and I’m just getting to grips with it. These are tremendously helpful to understand the different ways GA can help you to understand your site’s usage. Once again, thank you very much!

    Reply
    • Tom Dupuis says

      July 6, 2016 at 3:05 pm

      Anytime Ron! I’m actually in the middle of writing a more extensive (but easy to follow) guide on Google Analytics. New dashboards, configuring the ‘admin’ settings, navigating through the basics, etc. Will be releasing some blog articles when it’s done!

      Reply
  15. john says

    January 30, 2016 at 7:48 am

    Hi,

    I downloaded the mobile dashboard and when it tried editing it, i noticed the message “metrics/ dimensions” deprecated. what does it mean. I am afraid i wont; be able to show it to my client’s.

    Reply
    • Tom Dupuis says

      February 1, 2016 at 12:02 am

      Yes, for some reason Google Analytics doesn’t allow you to see that anymore, but my dashboard should still work if you don’t edit that widget.

      Reply
  16. Santosh says

    December 15, 2015 at 6:26 am

    This is fantastic post Tom, have read e consultancy’s post too. Thanks for providing clear information on downloading these templates :)

    Reply
    • Tom Dupuis says

      December 15, 2015 at 12:26 pm

      Anytime Santosh, don’t forget adjust the filters for brand and non-branded searches! Glad you like the dashboards.

      Reply
  17. FARRUKH says

    November 24, 2015 at 11:41 pm

    Hi Guys–

    Can anybody have an idea that what is the average load time of sites having 3-4 dashboards and working on 14 to 16 millions of rows

    Thanks in advance

    Reply
  18. Jessica Maybury says

    February 5, 2015 at 5:05 am

    This is FANTASTIC. I’ve been reading websites and blog articles on Google Analytics for days and this is by far one of the best articles I’ve found. Thanks so much for the download links as well.

    Reply
    • Tom Dupuis says

      February 5, 2015 at 4:04 pm

      Thanks for the wonderful comment Jessica and you’re welcome! Let me know if there’s anything else you need help with – planning on creating more dashboards soon so stay tuned :)

      Reply
  19. Limon Ghosh says

    September 21, 2014 at 9:41 pm

    Thank you. Really helpful for my new site. BTW I really like your website template-Clean & Clear. May I know which template are you using?

    Reply
    • Tom Dupuis says

      September 22, 2014 at 1:29 pm

      Thanks, it’s a customized version of the Outreach Pro Theme from StudioPress: http://my.studiopress.com/themes/outreach/

      Reply
  20. Jen says

    August 17, 2014 at 11:29 am

    These are so helpful. Thank you for sharing!

    Reply
    • Tom Dupuis says

      August 17, 2014 at 4:54 pm

      You’re welcome Jen! Glad you liked them.

      Reply
  21. Jack Fraser says

    July 7, 2014 at 3:59 pm

    Awesome dashboards. Can I add more cities on the Geography dashboard?

    Thanks,

    Jack

    Reply
    • Tom Dupuis says

      July 8, 2014 at 6:20 am

      Thanks Jack. On the left hand side of GA you can go to Audience –> Geo –> Location. I don’t think there’s a way to extend the dashboards though.

      Reply
  22. Raj says

    December 9, 2013 at 2:19 am

    Really nice..

    thank u so much..

    Reply
    • Tom Dupuis says

      December 9, 2013 at 2:59 pm

      Anytime :)

      Reply
  23. Bd Kamol says

    September 28, 2013 at 12:19 am

    Greta tuto. Thanx.

    Reply
    • Tom Dupuis says

      September 29, 2013 at 4:45 am

      Glad to help :)

      Reply
  24. DMOPC says

    May 22, 2013 at 4:27 am

    i have the sale issue as anumenon

    Reply
  25. anumenon says

    May 21, 2013 at 4:01 pm

    Hey, These dashboards look great. However, when I try to install them, I get a message “Security problem. Please try reloading the page. We cannot verify your account credentials. Please verify your account information, then sign in again.”.
    I’ve googled how to solve this & nothing seems to be working. Was anyone else able to download these dashboards without any issues? Thanks!

    Reply
    • Tom Dupuis says

      May 22, 2013 at 6:43 pm

      Thanks for letting me know Anumenon. I’m working on getting them fixed now.

      Reply
    • Tom Dupuis says

      May 22, 2013 at 6:53 pm

      anumenon Thanks for letting me know about the security issue. I’ve also researched this and you’re right – not a lot of solutions out there.
      Have you tried downloading dashboards from other sources, and has it work for you?
      Thanks,
      Tom

      Reply
      • anumenon says

        May 22, 2013 at 8:50 pm

        Tom Dupuis Hey Tom, Yes I was able to download dashboards from http://blog.crazyegg.com/2013/03/11/google-analytics-custom-dashboards/ and http://www.5starnet.com/theblog/2012/11/29/20-custom-google-analytics-dashboards.

        Reply
        • Tom Dupuis says

          May 23, 2013 at 12:38 am

          anumenon DMOPC The links should be fixed. There was an issue with how the permalink was setup: it was using /#import instead of /permalink. Thanks for baring with me – I tested the links so they should work.

          Reply

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Tom Dupuis

What up! I'm Tom. I write tutorials on WordPress SEO + speed optimization. I also donate to GoFundMe campaigns - in 2018, $3k was given to feed the homeless, and $3k in 2017 to Hurricane Harvey. Enjoy the tutorials :)

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ABOUT TOM

I write tutorials on WordPress SEO and speed optimization. I also fall asleep to serial killer documentaries along with other weird things you can read in my bio.

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