WooCommerce Speed Optimization: 24 Ways To Make Your Slow Website, Store, And Product Pages Load Fast (2020 Updated Guide)

Have a slow WooCommerce site?

You can speed up a slow WooCommerce site by clearing customer sessions, deleting transients, and optimizing WooCommerce scripts, styles, cart fragments, and product images. Increasing memory limit to 256MB and using good cache plugin with a CDN are recommend. Cloud hosting is also much faster at loading heavy WooCommerce resources than shared hosting.

Is my site WooCommerce? No. But my developer and I have made multiple WooCommerce sites to typically load 3x faster. And if you need help, you can hire him on freelancer.com for $40/hour. He has a perfect 5 star review, an extensive portfolio of websites he’s optimized. I’ve been working with him since 2011 (his name is Pronaya) and can’t recommend him enough.

Otherwise, follow this guide and feel free to post questions (or your results) in the comments.



1. Disable Cart Fragments

The easiest way to disable WooCommerce cart fragments, scripts, and styles, is with Kinsta’s perfmatters plugin. It also lets you disable unused widgets (including WooCommerce widgets) to make the admin load faster and has other features like disabling the WooCommerce status metabox, disabling scripts on a page/post basis, limiting post revisions, autosaves, heartbeat control, and other things that can reduce CPU and make your WooCommerce site load faster. If you don’t want to pay $25/year, I listed alternative methods below (using code from Github).

perfmatters woocommerce optimization

By default, WooCommerce uses cart fragments which is used to update the shopping cart without refreshing the page. But this isn’t needed on your homepage (or other pages) and can be disabled for better performance. Otherwise, cart fragments will load on every single page.

What cart fragments will usually do to your GTmetrix/Pingdom report:

WooCommerce Cart Fragments

To disable cart fragments, add the code to your funtions.php file:


2. Disable WooCommerce Styles

WooCommerce loads 3 stylesheets on every page of your website. Since you probably don’t want these loading on every single page, you should disable them on non-eCommerce content.

  • woocommerce-layout.css
  • woocommerce-smallscreen.css
  • woocommerce.css

WooCommerce styles in query monitor

Disable all WooCommerce stylesheets:

Disable specific stylesheets:

If you disabled specific stylesheets, you will need to add your own:

Another alternative is to only load the CSS styles and Javascripts on WooCommerce product and shop pages, by dequeuing them on all of your other pages. Here is the code from Github:


3. Disable WooCommerce Scripts

WooCommerce also causes lots of scripts:

WooCommerce Scripts

The solution below only loads WooCommerce scripts on the shop, checkout, and cart pages.

Add this to your functions.php:

If that doesn’t work, there are a few alternative solutions on Github people had success with.

perfmatters also lets you disable scripts on specific pages. For example, I don’t need my rich snippet or Thirsty Affiliates plugin loading on my homepage, so I disabled it. Selectively disabling scripts/plugins to load on specific pages can reduce load times.

perfmatters script manager


4. Clear Customer Sessions

In your WooCommerce Status settings, clear customer sessions:

Clear Customer Sessions


5. Clear WooCommerce Transients

In your WooCommerce Status settings, delete all transients:

Delete WooCommerce Transients


6. Disable The WordPress Heartbeat API

The WordPress heartbeat API shows you real-time plugin notifications, and when other users are editing a post. This generates a request every 15-60 seconds and will drain CPU, so it’s best to use a plugin like Heartbeat Control plugin to disable it, or at least limit it to 60 seconds.


If using WP Rocket, they also have an option for this:



7. Use A Lightweight WooCommerce Theme

I always recommend StudioPress themes which are also recommended by Matt Cutts and even Matt Mullenweg. Many themes, including Avada, are bloated with unnecessary features, and some themes may not be coded or maintained well. StudioPress is supported by a reliable team (recently acquired by WP Engine) with documentation, frequent updates, support, and coded with speed, SEO, and security in mind. I use their Outreach Pro theme and am loving it.

StudioPress eCommerce themes

Themes I recommend from ThemeForest:

Slow WooCommerce theme


8. Resize Product Images To Smaller Dimensions

This is what serve scaled images means in GTmetrix.

GTmetrix tells you which images are too large, and the correct dimensions they should be resized to. Save the image from GTmetrix, resize it to the correct dimensions, and replace the old image with the new one. Do this with all oversized images on your WooCommerce site.

I suggest starting with images that appear on multiple pages (eg. logo + sidebar images) then working your way through individual pages, since GTmetrix only shows image errors for the single page you test. I also recommend creating an “image cheat sheet” as I’ll explain below.

Serve Scaled Images

Create a cheat sheet for your most commonly used images:

  • Slider images: 1903(w) x 400(h)
  • Carousel images: 115(h)
  • Widget images: 414(w)
  • Fullwidth blog post images: 680(w)
  • Featured images: 250(w) x 250(h)


9. Don’t Use Too Many Extensions

Just like plugins, too many WooCommerce extensions will make your website slow:

WooCommerce Extensions


10. Use A Better Cache Plugin

There are 3 factors when it comes to cache plugins:

  • If you’re using a cache plugin
  • Which cache plugin you’re using
  • Whether you’ve configured the optimal settings

For free, I recommend either Swift Performance or WP Fastest Cache. But if you’re willing to drop $49, WP Rocket was rated #1 in most Facebook polls. That’s because it comes with a ton of features most cache plugins don’t, in which case you would need about 6 additional plugins:

  • Database cleanup (built-in to WP Rocket, or use WP-Optimize)
  • Heartbeat control (built-in to WP Rocket, or use Heartbeat Control)
  • Lazy load images/videos (built-in to WP Rocket, or use WP YouTube Lyte)
  • Host Google Analytics locally (built-in to WP Rocket, or use CAOS For Analytics)
  • Optimize Google Fonts (built-in to WP Rocket, or use CAOS For Fonts, or SHGF)
  • Integration with Cloudflare + other CDNs (built-in to WP Rocket, or use CDN Enabler)

2016 best cache plugin poll

2019 cache plugin poll

Swift vs WP Rocket

2016 cache plugin poll

Best cache plugins 2018 poll

wp rocket vs w3 totla cache

Cache Plugin Tutorials:


11. Avoid Resource-Hungry Plugins

These are the most common plugins that drain CPU, but there’s a full list of them.

High CPU plugins usually include social share, statistic, calendar, page builders, chat, and plugins that run ongoing scans/processes or appear multiple times in GTmetrix.

  1. AddThis
  2. AdSense Click Fraud Monitoring
  3. All-In-One Event Calendar
  4. Backup Buddy
  5. Beaver Builder
  6. Better WordPress Google XML Sitemaps
  7. Broken Link Checker
  8. Constant Contact for WordPress
  9. Contact Form 7
  10. Contextual Related Posts
  11. Digi Auto Links
  12. Disqus Comment System
  13. Divi Builder
  14. Elementor
  15. View Full List Of 65 Slow Plugins

You can also find slow loading plugins in your GTmetrix Waterfall chart. If they appear multiple times, take a long time to load, or generate multiples requests, you will know something’s up.

Slow WordPress Plugin

Or use Query Monitor (check the “queries by components” tab):

Query Monitor Slow Plugins

You don’t need that many plugins!

Too many WooCommerce plugins


12. Delete Unused Themes + Deactivated Plugins

All themes and plugins you don’t used should be deleted. Deactivated plugins and unused themes store settings in your database and are unnecessary. If you’re not using it, delete it!



13. Compress Images With ShortPixel

This is what optimize images means in GTmetrix.

I use ShortPixel which is what one of the most popular image optimization plugins, with Imagify, Kraken, and Smush also being popular. All these plugins do the same thing – compress images, strip EXIF data, and optionally resize images that are too large. Once you’ve configured the settings, compress a few images in the Media section. If you’re happy with the quality, bulk compress all images on your site. Though, I would still take a backup just in case.

ShortPixel Settings

Check out my full guide to optimizing images in WordPress for more tips.

Image Optimizations In GTmetrix

  • Serve scaled images: resize large images to correct dimensions
  • Specify image dimensions: specify a width/height in the image’s HTML or CSS
  • Optimize images – losslessly compress images
  • Combing images using CSS sprites – combine multiple images into 1 image
  • Avoid URL redirects – don’t serve images from wrong www or http(s) version
  • Use a content delivery network – serve images/files from a CDN
  • Leverage browser caching –  cache images/files using your cache plugin
  • Make favicon small and cacheable – use a 16x16px favicon and cache it


14. Clean Your WooCommerce Database

You can use WP-Optimize or WP Rocket to schedule a database cleanup every 1-2 weeks. This deletes garbage files like expired transients, spam comments, pingbacks, trackbacks, database tables, drafts, and the potentially thousands of post revisions that accumulate over time (that is, if you don’t use plugin like permatters to limit them). Always take a backup before doing it!

WP-Optimize plugin

WP-Optimize Clean Database


15. Clean Your WordPress Backend With Clearfy

There’s a lot of stuff built-in to WordPress you probably don’t need. Clearfy can help you clear it up. You can usually disable jQuery Migrate, RSD links, wlwmanifest link, shortlinks, post revisions, autosaves, heartbeat, dashicons, and many other options. Perfmatters is good too.

Clearfy Performance Settings

Kinsta’s permatters plugin is similar, but comes with even more features:

perfmatters features


16. Block Bad Bots

Are bad bots crawling your site and consuming CPU? They were for me, a lot of them actually.

Step 1: Install Wordfence.

Wordfence Security Plugin

Step 2: View your live traffic report.


Step 3: Find spam bots in your live traffic report (if the same bot is constantly hitting your site and looks suspicious, Google it’s hostname and see if other people reported it as spam).

Step 4: Block the spam bots.


Wordfence itself can cause high CPU (but is good for seeing IF you have spam bots). I recommend blocking them using the Blackhole For Bad Bots plugin, or with Cloudflare firewall rules. Wordfence and Cloudflare have a log so you can see whether the bots are actually being blocked. If successful, you can uninstall Wordfence and use Cloudflare or the Blackhole plugin.

Blackhole for Bad Bots

Cloudflare Firewall Rule To Block Bad Bots


17. Upgrade To PHP 7.4

WooCommerce sites should always be running a fast PHP version (eg. PHP 7.4) which you can upgrade in your hosting account. Higher PHP versions make your site run much faster, even though most WordPress users run outdated PHP versions (since they don’t know how to do it).

WooCommerce PHP Benchmarks

WordPress PHP Stats

Check which PHP version you’re currently running in the Status section of WooCommerce:

WooCommerce PHP Version

Then upgrade to PHP 7+ in your hosting account:


Some plugins are not always compatible with higher PHP versions (another reason you should be careful which plugins you use). Run the PHP Compatibility Checker to make sure your plugins are compatible. If they are, you can safely upgrade, but check your website for errors.


18. Combine Google Fonts

Google Fonts are external resources and will show up in your GTmetrix/Pingdom report:

Google Fonts Pingdom

Option 1: Install Autoptimize and use “Combine and link in head” option:

Autoptimize Combine Google Fonts

Option 2: Try the CAOS for WebFonts plugin:


Option 3: Download your fonts directly from Google Fonts (be selective with fonts and font weights), convert them to web fonts using Transfonter, then add them to your CSS manually.



19. Setup Cloudflare’s Free CDN

There’s absolutely no reason you shouldn’t be using Cloudflare’s CDN.

It hosts your website on 200+ data centers across the world. This reduces the distance between your server and visitor, while offloading resources to their data centers (putting less stress on your origin server). Cloudflare is easy to setup – sign up for a free plan, run the scan, and they will assign you 2 namesevers which you will change in your hosting account. You can do other things with Cloudflare like enable hotlink protection, Rocket Loader, and utilize page rules to make your WooCommerce site even faster – all done in your Cloudflare dashboard.


Multiple CDNs = more data centers = faster delivery of your content. If you want to go the extra mile, use both Cloudflare and a CDN like StackPath (I use both). StackPath has 31 additional data centers. While Cloudflare requires you to change nameservers, StackPath (and other CDNs) will ask you for your website, then generate a CDN URL which you will paste into your cache plugin (most have an option for this), or you can also use the CDN Enabler plugin.



20. Pinpoint The Problem With Query Monitor

Query Monitor has a ton of information that can help you debug why your WooCommerce site is slow. It shows you slow loading queries, PHP errors, hooks and actions, block editor blocks, enqueued scripts and stylesheets, HTTP API calls, and more. Fixing items in Query Monitor may require some technical knowledge, but is worth hiring a developer who can fix the issues.

You can also use AWStats (commonly found in the “statistics” section of your hosting count which tells you which bots, images, files, and other elements that are consuming the most CPU.


21. Ignore Google PageSpeed Insights (Use GTmetrix)

If you join the WordPress Speed Up Facebook Group, or look at WP Rocket’s article, you’ll learn that Google PageSpeed Insights is not a great tool for measuring (or optimizing) your site – it doesn’t even measure load times! Pingdom is one of the most accurate tools for measuring load times, but for actual performance recommendations I (and most people) prefer GTmetrix.

When testing your WooCommerce site, always check your GTmetrix Waterfall chart to see which requests take longest to load (eg. WooCommerce cart fragments, specific plugins, etc).

The only thing Google PageSpeed Insights is good for is measuring server response times:

Reduce Server Response Time


22. Avoid EIG Hosting

The same company (EIG) owns over 60 different hosting companies. It is well-known in Facebook Groups that they pack too many people on the same server, use outdated PHP versions and speed technology, and don’t care about clients. Cheap hosting = cheap results.

  • Are you using an EIG brand (Bluehost, HostGator, Site5, iPage, HostMonster)?
  • Are you running your WooCommerce site on a $4/month hosting plan (eg. GoDaddy)?

Don’t expect a WooCommerce site to be fast on a cheap hosting plan, let alone have a decent server response, time to first byte, and enough CPU to compensate for lots of extra plugins. Generally, WooCommerce sites need a better hosting plan to compensate for more plugins, scripts, and CPU usage. And EIG, GoDaddy, and other low quality plans aren’t going to cut it.




23. Check CPU Usage And Server Response Times

Is your server slow? Run your site through Bitcatcha or PageSpeed Insights to see if it is. If you have high server response times or time to first byte, it has something to do with your hosting.

Bitcatcha Server Speed Report




24. Use Fast Hosting That Can Support WooCommerce

Shared hosting may not have enough server resources especially if you’re running high CPU plugins, page builders, Google AdSense, or get a decent amount of traffic. And it’s especially not a good idea to run WooCommerce or WPML on shared hosting since they are resource-hungry.

Hosting recommendations are usually garbage.

Join the WordPress Hosting Facebook Group to get unbiased feedback. Most members (myself too) swear by Cloudways WordPress Hosting. Specifically DigitalOcean / Vultr High Frequency.

Yes, it’s a little more expensive at $10-$13/month, but we’re talking about speed here – not being cheap. With Cloudways, you have a choice of using DigitalOcean, Vultr High Frequency, Google Cloud, AWS, or Linode. These are worlds faster than shared hosting and can handle resource-intensive tasks much better (Elementor, Beaver, Divi, WooCommerce, AdSense, etc).

Cloudways makes it easy to test them out and see the difference in your load times: they do free migrations, monthly pricing, a Migrator plugin, and a promo code to save money: OMM25

Here’s what happened when I moved:

SiteGround vs Cloudways

GTmetrix tests are always different, but even posts with a huge page 2.70MB page size and 96 requests can often load in under 2s. I’ll also take a 148ms time to first byte any day of the week. That post has 70+ images, 480 comments (showing Gravatars), Font Awesome, and Elementor.


The evidence is there:

Cloudways Response TimesCloudways-Migration-Result
Cloudways Google PageSpeed
WP Engine To Cloudways
DigitalOcean Pingdom Report
Godaddy DigitalOcean Migration
Cloudways Pingdom Load Times
Cloudways Pingdom Report

This was a simple Pingdom test to measure load times of 16 WordPress hosts. I signed up for popular hosting companies then installed the same Astra Starter Site on each of them while measuring load times in Pingdom for 1 week at 30 minute check intervals. Some domains are still live (cwdoserver.com is hosted on a $10/month Cloudways DO plan and stgrndserver.com is hosted on SiteGround GrowBig). I cancelled most of them because it was getting expensive. Even when browsing through their pages or running your own tests, you can see the difference.


Hosting Companies You Should Avoid

  • SiteGround – they have gone completely downhill in recent years.
  • Bluehost – slow servers, owned by EIG, bad support, rated poorly in FB Groups.
  • HostGator – also owned by EIG with slow servers, bad support, CPU limit issues.
  • GoDaddy – top malware hosting network worldwide, rated poorly in FB groups.
  • Hostinger – they write fake reviews and vote for themselves in Facebook polls.
  • WP Engine – also not what it used to be, expensive and not even fast anymore.
  • *A2 Hosting – if you can’t afford Cloudways, A2 is still fast and uses LiteSpeed.

I use Cloudways because:

  • Even posts with a 2.70MB page size can load in under 2s
  • DigitalOcean and Vultr HF are miles faster than shared hosting.
  • It’s $10-$13/month (no yearly contracts or high renewal prices).
  • Varnish, Redis, and memcached are all built-in for higher performance.
  • You get to pick from DigitalOcean, Vultr HF, Linode, AWS, Google Cloud.
  • 4.8/5 star TrustPilot rating and highly recommended in Facebook Groups.
  • They have 25+ data centers between all their cloud hosting providers.
  • No CPU issues like on SiteGround, Bluehost, and other shared hosting.
  • SSL, staging, and backups are all very easy in the Cloudways dashboard.
  • Support used to be average, but is now really good as reflected on TrustPilot.
  • They offer a free migration but their Migrator plugin will also do the trick.
  • Adding a server, migrating your site, and the dashboard is actually very easy.
  • Mustasaam (their community manager) gave me peace of mind when moving.
  • Only complaint is they need to add LiteSpeed servers to their list of providers.

Affiliate Disclaimer – if you sign up for Cloudways using my affiliate link, I would seriously appreciate it. I don’t recommend bad hosting like many other affiliates. I also donate quite a bit to charity ($6,000 to GoFundMe so far) and your support would really help. I try to base my reviews not only from my experience, but real evidence from the overwhelming feedback in numerous Facebook Groups. It would mean a lot.

Just do your research and look at this Facebook thread.


Frequently Asked Questions

🚀 Why are WooCommerce sites slow?

WooCommerce are naturally slower because they have extra WooCommerce scripts, styles, and cart fragments. They also usually requires more plugins. That's why most WooCommerce sites have poor load times and scores in GTmetrix.

🚀 How do you optimize cart fragments?

You can use the Perfmatters plugins to optimize WooCommerce cart fragments, scripts, and styles.

🚀 What are the 5 most important speed factors?

Skip shared hosting all together and go with cloud hosting, upgrade to the latest PHP version, reduce and consolidate plugins, and optimize images + external fonts using plugins like ShortPixel and OMGF. Using a CDN and cleaning the database helps too.

🚀 How do you optimize product pages?

Optimizing images is the most important part of making individual product pages load faster. There are 3 main ways to optimize images in GTmetrix: serve scale images (resizing them to correct dimensions), compress images using a plugin like ShortPixel, and specify image dimensions in the HTML. Remove EXIF data and serve images from a CDN as well.

🚀 What if you're running lots of plugins?

If you are running lots of plugins, especially if they are not lightweight (see my list of slow plugins), you will need to make sure all other elements of your site are completely optimized and that you're using faster hosting to support the website's resource needs.

I hope this helped! Comment if you have questions.


50+ Genesis eCommerce Themes (WooCommerce Ready)

Genesis Woocommerce Themes

These 50 eCommerce themes are built in the Genesis Framework by StudioPress.

They’re all mobile responsive + HTML5 (I tripled checked) and compatible with the WooCommerce plugin. You’ll find setup instructions, pricing, and other helpful resources in my descriptions. Most are $50 – $130 depending if you’ve already purchased Genesis and I recommend using StudioPress’ plugins and tutorials to customize your theme, as well as the theme’s setup instructions. Most of these Genesis WooCommerce themes are feminine (because most of the developers are females) but the content/colors can always be changed.

I went through these thoroughly and highlighted my favorites themes – Mai Lifestyle Pro, Digital Pro, Parallax Pro, and Hello You Designs also has nice Genesis WooCommerce themes.

Affiliate Disclaimer – yes, I used affiliate links, I also donated $3,000 of my affiliate income to Red Cross at Hurricane Harvey. Your support helps and I do appreciate it.


1. Mai Lifestyle Pro


Mai Lifestyle Pro is a beautiful lifestyle theme with multiple column layouts that showcase your products, recipes, or any content you want. It’s definitely one of the nicest eCommerce themes by StudioPress and I’d definitely take a look if you want a theme you’ll be happy with.

  • StudioPress
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)
  • Theme Details
  • Setup Instructions None Yet
  • Sample Websites: None Yet



2. Academy Pro


Academy Pro is a recent StudioPress theme designed for online courses, membership sites, and other educational websites. It has shop, account, cart, and checkout pages with filters on the shop page, and it also features quite a few of sample pages with a cleanly designed homepage.

  • StudioPress
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



3. Authority Pro


Authority Pro is a flexible Genesis eCommerce theme and is also specifically designed for online courses. Like all StudioPress themes, it is mobile responsive + HTML5 and has quite a few call-to-action buttons. Plus, it features both a 2 and 3 column layout on the homepage.

  • StudioPress
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



4. Monochrome Pro


Monochrome, a black/white WooCommerce theme with cart/checkout/account pages and other samples pages like most StudioPress themes. Background colors and buttons are found on the features page – plus they have pricing, blog, author, contact, and layout sample pages.

  • StudioPress
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



5. Infinity Pro

Infinity Pro Theme

The Infinity Pro theme by StudioPress features a fullwidth layout with a sticky navigation menu on top that stays visible as you scroll down the page. It’s clean and super flexible.

  • StudioPress
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



6. Digital Pro


I have actually used this theme and love it – kind of a “big company” feel but swap out the stock photos and it doesn’t have to be. I would buy it if you like the general design/layouts.

  • StudioPress
  • Business Theme
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



7. Refined Pro


Refined Pro features a LOT of menus (if you like that) and was developed by Lauren from Restored 316 Designs. It has a feminine touch but can be customized to your design needs.

  • StudioPress
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



8. Parallax Pro


Parallax Pro has been around for a while but StudioPress just recently made it WooCommerce-friendly. Here is a full list of Genesis parallax themes if you want to check out the other ones.

  • StudioPress
  • Parallax Theme
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



9. Magazine Pro


Magazine Pro has also been around for a long time and is more of a news blog, but if you check out some sample websites you can see this theme can be customized to look much differently.

  • StudioPress
  • News Theme
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



10. Daily Dish Pro


Daily Dish is a minimal Genesis WooCommerce theme based around food. It’s super lightweight and minimal (so you will need to rely on plugins like all StudioPress themes).

  • StudioPress
  • Food Blog Theme
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



11. Wellness Pro


Wellness Pro is a lifestyle-type Genesis theme that is heavy on photos with multiple column layouts, including 1 large image on the top of the homepage. It has as a centered navigation menu.

  • StudioPress
  • Food / Wellness Theme
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



12. Altitude Pro


Altitude Pro is similar to Parallax Pro, only it features a single page (homepage) where the individual sections are larger than those in Parallax Pro. The navigation items don’t HAVE to have the scrolling effect – each item can lead to a new page (check out the links in the footer).

  • StudioPress
  • @studiopress
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



13. Slush Pro


Slush Pro features 2 centered navigation menus (one on top of the logo and one on bottom) with a sidebar left homepage layout – plus multiple portfolio pages to showcase your work.

  • StudioPress
  • Mobile Responsive + HTML5
  • 99.95 (Genesis Included)



14. Navigation Pro

navigation pro

Navigation Pro is filled with bright and bold colors and layouts making it perfect for travel, cuisine, fitness, or law websites. Included are custom blocks for adding content, an advanced Theme Customizer for making changes, and AMP enabled functionality for fast load times on all devices.

  • StudioPress
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



15. Atmosphere Pro


Atmosphere Pro is a black and white Genesis WooCommerce theme featuring a mostly 2 column layout on the homepage nice photos, call-to-actions buttons, and a few sample pages.

  • StudioPress
  • Mobile Responsive + HTML5
  • 99.95 (Genesis Included)



16. Author Pro


Author Pro features a 2 column layout on the top of the homepage, followed by a 4 column layout to showcase your products. It’s not my favorite theme, but it’s very simple to work with.

  • StudioPress
  • Mobile Responsive + HTML5
  • 99.95 (Genesis Included)



17. Jessica

Jessica WordPress eCommerce Theme

Jessica is featured on StudioPress and was developed by Web Savvy Marketing (now 9seeds). Rebecca Gills and her team do a great job with support and keeping her themes updated. She also has 2 other WooCommerce themes, Sarah Ellen and Caroline (also responsive + HTML5).

  • StudioPress + Web Savvy Marketing
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



18. Metro Pro


Metro Pro has been around for ages and is great for news websites or any eCommerce blog. It is super minimal, loads fast, and features the Genesis eNews Extended Plugin on the sidebar.

  • StudioPress
  • @studiopress
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



19. Revolution Pro

revolution pro

Revolution Pro is a minimally designed WooCommerce ready theme that works great for creatives, including photographers. It comes with 5 homepage examples, a customizable logo, and is mobile responsive for those on the go.

  • StudioPress
  • @studiopress
  • Mobile Responsive + HTML5
  • $129.95 (Genesis Included)
  • Theme Details
  • Setup Instructions: None Yet
  • Examples: None Yet (let me know if you have any!)



20. Executive Pro


EExecutive Pro has also been around for a while and looks like a business theme. However, StudioPress recently made it WooCommerce friendly. It features the Genesis Slider Plugin on the homepage, plus Genesis eNews Extended. I have used it before and it’s easy to work with.

  • Business Theme
  • Store: StudioPress
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



21. Workstation Pro


Workstation Pro’s homepage features a full-width design outlining services, portfolios, and recent blog posts. It’s a flexible theme that combines a service business with eCommerce.

  • Business Theme
  • Store: StudioPress
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



22. News Pro


Another classic Genesis theme by StudioPress, News Pro is similar to Metro Pro and is mainly for news blogs that want eCommerce functionality. There are setup instructions and plenty of samples websites since this theme has been around for a long time. It’s minimal and loads fast.

  • Magazine Theme
  • Store: StudioPress
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



23. Lifestyle Pro


Lifestyle Pro disappeared for a while, but it was one of my favorites. Luckily, StudioPress revamped it to make it responsive + HTML5. It’s a lifestyle blog theme which is WooCommerce ready.

  • Business Theme
  • Store: StudioPress
  • Mobile Responsive + HTML5
  • $99.95 (Genesis Included)



24. Divine

Divine Genesis Theme

Divine was developed by Lauren from Restored 316 Designs and is featured on StudioPress. Lauren made a nice tutorial video showing Divine’s versatility and how you can customize the content to be completely different if you’re not designing a food blog. You can also center the logo and do some really cool things with her themes. She also has quite a few other themes.

  • StudioPress + Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



25. Glam

glam genesis theme

Glam features a non-fullwidth slider on the homepage, 4 images below it, and a blogroll underneath. It includes 3 color options, a custom header, and has a very nice design. Setup instructions show you how to set up your homepage, subpages, shop page, widgets, plugins to install, image dimensions, and WordPress settings to tweak. Use those instructions!

  • StudioPress + Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



26. Pretty Chic

Pretty Chic eCommerce Theme

Pretty Chic was developed by Pretty Darn Cute Design who creates feminine Genesis themes. Many of Lindsey’s other themes are also WooCommerce ready, mobile responsive, and HTML5, and I’ve included some them in this list. Pretty Chic comes with a sticky header/navigation, optional fullwidth ad widget, 1-3 navigation menus, and is retina-ready.

  • StudioPress + Pretty Darn Cute
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • 99.95 (Genesis Included)



27. Pretty Creative

pretty-creative-genesis theme

Pretty Creative features a fullwidth, widgetized homepage and an optional portfolio. It’s retina-ready and all Pretty Darn Cute Design themes come with 20+ WordPress tutorial videos. Customize images, colors, background, header, and more. Featured on StudioPress.

  • StudioPress + Pretty Darn Cute
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • 129.95 (Genesis Included)



28. Hello Foxy

Hello Foxy Theme

Hello Foxy is the most versatile theme by Hello You Designs. The main homepage image can be turned into a slider, the blog page features a slider, and it comes with a filterable portfolio.

  • Hello You Designs
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $59 + Genesis Framework



29. Hello Boss

hello boss

Hello Boss is a minimal, versatile, modern Genesis eCommerce theme. It features a custom blog or homepage and a pre-designed coming soon page. In addition, you’ll have access to social share icons, beautiful color schemes, and smooth parallax scrolling with a large background image.

  • Hello You Designs
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $65 + Genesis Framework



30. Hello Darling

Hello Darling Genesis Theme

Hello Darling was one of Hello You Design’s original themes, and it’s still my favorite. The top of the homepage features multiple content items and clean, multiple column layouts underneath that can be customized with whatever you want. It’s still one of my top picks.

  • Hello You Designs
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $59 + Genesis Framework



31. Hello & Co

hello and co

Hello & Co offers site owners the power of the Genesis Framework as well as WooCommerce functionality, 4 way adjustable navigation, a category index, and much more.

  • Hello You Designs
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $65 + Genesis Framework



32. Hello Trending

hello trending

Hello Trending is a multipurpose theme that comes comes WooCommerce ready and with neat features like a carousel slider, parallax image sections, a filterable portfolio, and even extra wdidget areas for ads.

  • Hello You Designs
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $59 + Genesis Framework



33. Hello Boho

hello boho

Built exclusively for the Genesis Framework, Hello Boho is best described as an everything theme. Upload a custom logo, change the color schemes, open up an online store, and even create landing pages with this versatile theme.

  • Hello You Designs
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $65 + Genesis Framework



34. Pretty

Pretty Genesis WooCommerce Theme

Pretty Darn Cute Design is featured as a recommend Genesis developer and Lindsey’s themes are feminine with a clean design. Pretty is no different – check it out and see if you like it.

  • Pretty Darn Cute Design
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $49 + Genesis Framework



35. Fun

Fun Genesis eCommerce Theme

Fun features a full-width homepage with a ton of pictures you can use to showcase your products. The logo and navigation menu are centered and there are lots of sample pages.

  • Pretty Darn Cute Design
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $59.99 + Genesis Framework



36. Modern Blogger Pro

Modern Blogger Pro

Modern Blogger Pro was originally featured on StudioPress but can still be purchased on Pretty Darn Cute Design’s website. It’s a nice, unique theme created by a trusted Genesis Developer and can be used by any blogger. Whether you take advantage of its pre-styled WooCommerce design (or portfolio) is up to you, but they’re both there if you need it.

  • Pretty Darn Cute Design
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $49 + Genesis Framework



37. Pretty Travel

pretty travel

Pretty Travel is built on the Genesis Framework and is designed to help you document your travels, monetize your blog, and display beautiful photos. It comes with a Color Customizer panel, 7 page layout options, and a landing page template.

  • Pretty Darn Cute Design
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $49 + Genesis Framework



38. Pretty Fabulous

pretty fabulous

Pretty Fabulous is another great theme with WooCommerce functionality brought to you by Pretty Darn Cute. This lightweight theme loads blazing fast and comes with features like an animated slider navigation menu, sticky header, fancy fade effects, and a landing page template.

  • Pretty Darn Cute Design
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $49 + Genesis Framework



39. Pretty Happy

pretty happy

Pretty Happy is a mobile responsive and WooCommerce ready WordPress theme with landing page templates, customizable headers, in post navigation, and 6 page layout options.

  • Pretty Darn Cute Design
  • StudioPress Recommended? No
  • Mobile Responsive + HTML5
  • $49 + Genesis Framework



40. Splendor


Splendor is a WooCommerce compatible WordPress theme built on Genesis Framework. It comes with 4 homepage designs, built-in newsletter capability, and responsive design so your site always renders seamlessly.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $99 + Genesis Framework



41. Beloved


Beloved is a WooCommerce ready theme that’s built on the Genesis Framework and helps you share your most compelling writing. Complete with a sales and custom Instagram page, flexible widget space, and 2 homepage designs to pick from, your blog is sure to shine.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



42. Anchored


Anchored is a business theme that comes WooCommerce ready and packed with features like stock photos, an announcement bar, a category index page, and much more, all designed to grow your business.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



43. Sprinkle Pro

Sprinkle Genesis Theme

Sprinkle Pro has 2 navigation menus (one on top for your pages and one below the logo for categories), along with a 2/3 width slider on the homepage with surrounding widgets. Sprinkle comes with 7 color options, 6 layout options and FAQs about the theme.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $50 + Genesis Framework



44. Captivating


Captivating features SEO benefits, ads, and affiliate networks so bloggers can succeed. And if monetizing your blog is on your radar, this theme comes WooCommerce ready, complete with a sticky announcement bar, responsive design, and multiple H2 styling options.Flourish is a feminine eCommerce theme that features 2 navigation menus (main menu and categories), slider, and a boxed layout beneath it. It’s simple yet attractive. The shop page also comes with sorting functionality like of these Genesis eCommerce themes.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



45. Refined


Custom blog pages, SEO optimization, sticky announcement bars, and easy to change color schemes all come with this theme. Not to mention, it’s WooCommerce ready so you can set up an online shop with ease.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



46. Market


The demo version of the Market theme is photo-heavy if that’s your style, but you easily adjust it to feature whatever content you want to be in front. It’s also very organized and user-friendly. It comes WooCommerce compatible and SEO optimized for the best search rankings possible.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



47. Delightful Pro

delightful pro genesis theme

Delightful Pro is a Genesis WooCommerce theme by Restored 316 Designs that includes a bright, feminine look. It comes with 4 color themes and 6 layout options, plus a nice category section so visitors can easily navigate through your different blog topics.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



48. Darling


Darling is a Genesis WooCommerce theme by Restored 316 Designs that includes a bright, feminine look. It comes with widgetized areas for all things business and responsive design so those on the go can see your site.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



49. Simply Charming Pro

simply charming pro

As the first feminine parallax WordPress theme to be built on the Genesis Framework, Restored 316 Designs brings you Simply Charming Pro in hopes of helping you succeed. It’s mobile responsive, WooCommerce ready, and lets you change the color scheme using the native customizer.s.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



50. Tasteful


Those with food blogs, restaurants, or kitchen gear for sale will benefit from the WooCommerce ready Tasteful theme. Footer widgets with ad space, custom backgrounds, category indexes, and more make up this Genesis theme.

  • Restored 316 Designs
  • StudioPress Recommended? Yes
  • Mobile Responsive + HTML5
  • $75 + Genesis Framework



Genesis Themes By Category

Getting Started With Genesis

I hope you found my list helpful! If you did, please consider sharing it.


Tom Signature

SiteGround eCommerce Review – WooCommerce Sites Usually Require More Resources, So Go With Either GrowBig Or GoGeek

Looking into SiteGround’s eCommerce hosting?

No, my site isn’t eCommerce, but if you view the StartUp vs. GrowBig vs. GoGeek comparison chart you can see the difference. You get a free shopping cart install and Let’s Encrypt SSL with ALL SiteGround plans, 1 year of wildcard SSL with GrowBig, and PCI compliance with GoGeek.

Outside of these eCommerce features, the MAIN difference between plans is GrowBig and GoGeek allow you to host unlimited websites (where StartUp you can only host 1). GrowBig and GoGeek also come with more server resources (which make your site load faster) and include priority support. Both also come with more web storage, 30 daily backups (instead of 1), advanced caching for SiteGround SuperCacher plugin, and GoGeek comes with staging which allows you create demo websites for testing new designs and code before launching.

There are a few other differences which I will cover these in this SiteGround eCommerce review. But assuming you’re set on going with SiteGround (which you should be since they’re the #1 rated host in this Facebook poll)… you will be choosing between their StartUp, GrowBig, or GoGeek plan. Unless you want to use their cloud hosting which is $80/month.

SiteGround's eCommerce Hosting

Affiliate Disclaimer – if you sign up for SiteGround using my affiliate link I will donate a good chunk of it at no expense to you. In 2017 I donated $3,000 to American Red Cross at Hurricane Harvey – this year will go to something similar. Your support helps and I genuinely appreciate it. I try to make my reviews unbiased and backed by evidence in the form of Facebook polls, tweets, and real conversations. If you don’t want to use it here’s a non-affiliate link to SiteGround. Either way, I truly believe they’re the best WordPress host and that your website will run faster/smoother… do your research on Google/Facebook groups and you’ll find most people say the same.


SSL Certificates

Here’s a list of SiteGround’s SSL certificates but I’ll go through each one…

Let’s Encrypt SSL – free on all SiteGround plans. You can enable Let’s Encrypt in the cPanel.


Wildcard SSL – $82/year and secures subdomains. GrowBig /GoGeek come with 1 free year.

EV SSL – $499/year and gives you that green color on your https. It also guards the information on its way between the browser and final destination – the server,  by encryption.


Third Party SSLs – you can install these through your SiteGround cPanel.


PCI Compliance For Fraud Protection

PCI Compliance –  “payment card industry” offers people a unified approach towards safeguarding credit card holder information for all types of credit cards, preventing fraud, cracking and various other security threats and vulnerabilities. This is included in SiteGround’s GoGeek hosting but can requested for other plans too, I’m just not sure how much it costs.


Supported Shopping Charts + Free Installation

SiteGround supports the following shopping carts and offers a free installation with the purchase of any hosting plan. Below are eCommerce-specific hosting plans unique to each shopping cart, but they’re pretty much the same. You’re better off learning the difference between StartUp vs. GrowBig vs. GoGeek which I’ll explain. Here are shopping cart FAQs.



Faster Load Times: My Site Loads In Under 1s

I’m hosted on SiteGround GoGeek and my site loads in under 1s. Here’s my Pingdom report


That’s because SiteGround customers have the fastest average load times around…


SiteGround Speed Technology – SiteGround uses the best speed technology including SSD (solid states drives), NGINX servers, HTTP/2 enabled servers, and other features listed on their speed technology page. I host multiple sites on SiteGround and they all load in under 1s.

Cloudflare CDN – SiteGround’s eCommerce hosting comes with Cloudflare’s free CDN which you can access in their cPanel. This improves both speed and security and should be activated as soon as you sign up. A content delivery network hosts your website on multiple servers around the world (as oppose to just 1 origin server), delivering content from the closest server to your visitor. You can setup Cloudflare with W3 Total Cache if you’re running WordPress.


Higher Plans Come With More Server Resources – the higher the plan (StartUp vs. GrowBig, vs. GoGeek), the more resources are dedicated to hosting your website. You can find this on the features page (under “we allocate the resources you need). For each plan you upgrade you get about 1.5x more server resources. If speed is important to you, I would at least consider upgrading to GrowBig which is only $4/month more than StartUp and is much faster.


WordPress Caching – if you plan on using SiteGround’s SG CachePress plugin, StartUp only gives you 1 level of caching while GrowBig and GoGeek give you 3 levels, thus a faster website. However I would use W3 Total Cache instead which yields better results in Pingdom. Just install the plugin then use my W3 Total Cache tutorial to download my pre-configured settings from Dropbox and import them to your W3 Total Cache plugin under Performance → General Settings → Import / Export Settings. Read my full tutorial for best results which has over 200 comments and helped plenty of people get .5s load times and 99% performance scores.



Better Uptimes: 100% Last Month In Uptime Robot

I recommend signing up for Uptime Robot to monitor your uptimes (and downtimes). SiteGround claims their uptimes to be 99.99% but I’ve actually had 100% in the last month…



StartUp vs. GrowBig vs. GoGeek Comparison Chart

SiteGround’s feature page shows a comparison chart of each plan…


StartUp $6.99/month – host 1 relatively low traffic website with a free domain, 1 daily backup, automatic updates, email, and 10GB of storage. Does not come with priority support or a lot of server resources (which make your site faster) which is why I recommend GrowBig for $4 more per month. Still comes with SiteGround’s core speed, security, and uptime technology so even though StartUp is cheap, it’s much better than other $6.99/month plans.

GrowBig $9.99/month – host unlimited websites with priority support and about 1.5x more server resources than StartUp. 30 daily backups (instead of 1), 20GB storage, and an easy backup/restore service. Comes with advanced caching but I recommend using a plugin like W3 Total Cache over SiteGround’s SG CachePress plugin, so that shouldn’t matter. More email features and 1 year free wildcard SSL for subdomains. Comes with everything StartUp has.

GoGeek $14.99/month – semi-dedicated hosting allows you to host unlimited websites and is about 4x faster than other lowered sharing hosting plans. Staging allows you to create demo sites to test new code/designs on, and PCI compliance. 30GB more storage, more email features, and pre-installed GIT. A great alternative if you want a super fast website you don’t want to pay $60/month for SiteGround’s cloud hosting. Comes with everything GrowBig has.


Recommended Merchants

SiteGround has a list of recommend merchants to collect payments. Generally, 2Checkout and PayPal are good for smaller volumes. But as you grow you can negotiate smaller fees.



eCommerce Tutorials

SiteGround has tons of tutorials some of which are specific to eCommerce and will show you how to install your shopping cart (even though SiteGround’s support team will do this for you).



Why SiteGround

I mentioned SiteGround was the #1 rated host for WordPress. Here are the polls…

2019 Hosting Poll

View Poll

Switching To SiteGround

SiteGround Load Time Migration

Bluehost to SiteGround GTmetrix

HostGator To SiteGround

SiteGround GTmetrix

SiteGround Google PageSpeed Insights

100 Perfect Score On SiteGround

SiteGround Genesis

Speed Delivered By SiteGround

SiteGround GTmetrix Report

Reduced Load Times With SiteGround

New SiteGround Response Times

HostGator To SiteGround Migration

SiteGround Response Times On Joomla

Switched To SiteGround Hosting

SiteGround Rocket Imagify Combo

Joomla GTmetrix On SiteGround

SiteGround PageSpeed Insights

SiteGround On Joomla

SiteGround Reduced Load Times

SiteGround Speedy Hosting

New Pingdom Results On SiteGround

New SiteGround Response Time

SiteGround Response Time Improvement

I like SiteGround because…

  1. They’re recommended by WordPress
  2. They use PHP 7.3 (check your version here)
  3. They use HTTP/2 servers (check your version here)
  4. Their speed technology page clearly lists what they use
  5. Free Let’s Encrypt SSL (EIG companies charge for this)
  6. My GTmetrix/Pingdom reports are great (the biggest reason)
  7. Average load time is 1.3s, giving most people instant speed improvements
  8. Ivica runs the WordPress Speed Up Facebook Group and ranks them #1
  9. Consistently #1 in Facebook polls/conversations (#1, #2, #3, #4, #5, #6, #7)
  10. Their semi-dedicated plan is affordable yet much faster than shared hosting
  11. They have 1-click Cloudflare activation in the cPanel (view cPanel demo)
  12. Designated WordPress support (tickets usually answered in <10 min)
  13. SG Optimizer plugin keeps your PHP updated with latest version
  14. Automatic daily backups, WordPress updates, and security updates
  15. Great eCommerce hosting
  16. Weekly security email notifications
  17. I usually get 100% uptimes but 99.99% is guaranteed
  18. Out of 50 people I referred to SiteGround in July, not 1 person cancelled
  19. I can call them 24/7 and they’re happy to answer questions (1.800.828.9231)
  20. They will migrate you for free with a 30-day money back guarantee


View SiteGround eCommerce Hosting

I hope you liked my SiteGround eCommerce review! If you have any questions at all, feel free to leave a comment and I’ll be glad to help you anyway I can. Or call SiteGround’s customer service and they can answer your questions. SiteGround’s number is 1.800.828.9231.