Most people are familiar with the simple “complete the phrase” method but there’s more to Google Autocomplete than that. You can use fill in the blanks, plurals, and different word ordering to get even more keyword ideas. This will help you accomplish your ultimate goal in this exercise – create a keyword list! Because that is basically your SEO strategy right there.
You must be signed in to your Google account
You must go to google.com (don’t type in the actual browser)
You must hide private results to prevent bias listings (see photo below)
If you want Google to complete the last part of the phrase, start typing in a phrase and Google will complete it. Just remember, this works best when it’s the last part of the phrase you want Google to complete. You’ll want to use the “fill in the blank” method otherwise.
2. Fill In The Blank
You can use the underscore character “_” to have Google complete any part of the phrase. Instead of having Google complete only the last part, this can show you a better selection of keywords depending on what type of phrase it is. Assuming you offer different types of photography services in Chicago, this would a perfect way to find out which ones to target.
3. Plurals vs. Non-Plurals
Plurals often show different keywords than non-plurals. See how Chicago __ Photographer and Chicago __ Photographers show different results? This helps you find keywords you may have missed, for example fashion and boudoir were not included in the previous screenshot.
4. Different Word Ordering
Use the “fill in the blank” method only try changing the position of the underscore. Remember, you can use the underscore anywhere to get more keyword ideas. Oh look, “average cost of Chicago wedding photographer” … that would be a nice blog post!
Creating Your Keyword List
Hopefully you wrote down your keywords in a Google Doc or a similar program. Because like I said, the ultimate goal is to created an organized, well-researched keyword list so you can build out your website/blog with those phrases in mind. A keyword list can be created by writing down your different products/services/topics and listing keywords under each…
That’s all I got for now, short and sweet! If you have any questions on Google Autocomplete or keyword research, drop me a line in the comments section. I’m here to help!
A keyword list is the blueprint for SEO like a sitemap is for your website.
It outlines the keyword-targeted content that goes on your site, your URL structure, and it’s even used during link building. And if it’s not done right (you don’t choose right keywords) you will spend tons of time trying to “reoptimize” content or you just won’t get results. I will show you how to create an organized, well-researched keyword list so you can develop your content and URLs around those phrases – and have a better chance of ranking on page 1.
Now let’s create your keyword list…
Start With Your Targeted Location
Small town – small towns have less people so there will be lower search volume. This means your keywords will be broad and you will likely have only 1 primary keyword in your list, which should be targeted on the homepage. Larger markets = more specific keywords.
Large city – in addition to including broad phrases in your list, you should also include more specific phrases – since there are more people in a city so the search volume is higher.
National – since you will have a larger pool of keywords to choose from, you need to research each keyword’s competition so you know which ones you can actually rank for.
1. Small Town (Choose Broad Keywords)
Go to google.com and use Google Autocomplete to learn what keywords people are searching. Type in your town name followed by any keywords describing what you offer. Try multiple variations (eg. lake bluff macbook…) to see if there are any others. However, chances are you will only have 1 primary keyword which will be targeted on the homepage.
If you want to target multiple towns, do the same thing in Google Autocomplete for each town to see it’s most popular phrases. Your keyword list should look something like this…
lake bluff apple repair (targeted on homepage)
lake forest apple repair (new location-targeted page)
highland park apple repair (new location-targeted page)
2. Large City (Choose Specific Keywords)
Use the same strategies described above only in addition to the broad phrases, also look for the more specific phrases that are more relevant to your specific products/services…
Or use the “fill in the blank” method which gives you even more keyword ideas…
Play with Google Autocomplete to find keywords for your different products/services…
Write down ALL products/services you offer and learn keywords for each one…
Do the same thing for other Apple products. Each mini-list should include your different types of repair services, just like I did for the Macbook Pro, Macbook Air, Ipad 2, etc.
3. National (Choose Specific Keywords + Competitive Research)
Since there are a larger pool of keywords to choose from, we have to narrow down the best ones by learning how competitive each keyword is relative to it’s search volume. This will leave you with only the keywords that have the best ranking opportunities. Otherwise you will spend time creating content that targets keywords you may never even rank for.
Step 1: Write down ALL your products/services
Step 2: Find very specific (long-tail) keywords for each product/service…
A keyword like “macbook pro laptop repair” is going to be very competitive since it’s a broad (national) phrase – and common sense tells us there’s going to be tons of websites trying to rank for this. But a keyword like “macbook pro water damage repair” is going to be less competitive since it’s more specific. These are the type of keywords you want to target.
While broad keywords have more search volume, the specific keywords like “macbook pro water damage repair” usually yield a better opportunity. You’re better off on page 1 for a keyword with 100 searches than on page 13 for a keyword with 10,000 searches.
Step 3: Assign keywords to each product/service
Step 4: Filter out keywords that are too competitive. To do this, search each keyword in Google and look at the results. These indicators will tell you whether it’s too competitive…
So instead of choosing “how to get out of debt” we would choose a more specific phrase….
Just because a keyword is too competitive doesn’t mean you shouldn’t include it in your keyword list. If a general page outlining all your “apple repair services” improves user experience, don’t worry about the competition. Create the page for your visitors.
Now that you know how to create a keyword list – go ahead and do it! Here’s some tips:
Similar Keywords – if two keywords mean the same thing (synonyms, plurals, phrases with different word ordering), only select the 1 most relevant keyword that best aligns with the product/service. This is because you should only target 1 primary keyword per page. Plus, Google’s Algorithm does a good job of analyzing user intent and “automatically” ranking websites for related phrases, so unless you know how to target secondary keywords which doesn’t even work that well, just select the 1 keyword that makes the most sense.
Homepage Keyword – should usually target the 1 main keyword you want to rank for.
Blog Post Keywords – use Google Autocomplete to find 1 keyword for each article you write. These should be non-promotional (eg. a “how to” article) and should also be long-tail. A good example would be “how to fix a macbook pro with a white screen.”
Organize Your URL Structure (Bonus Step)
The keywords you choose can affect your URL structure and the content that goes on your site. This is why it’s it’s a good idea to create keyword list before building your site…
Here’s what your URL structure might look like:
website.com/macbook-pro/ (outlines your Macbook Pro services)
Once you’ve created your keyword list, you can start organizing your permalinks, add the content to your site, then optimize the content by using your keyword in the page title, SEO title, meta description, content body, etc. You’ve just done the hardest part of on-page SEO!
If you have questions on how to create a keyword list, drop me a line in the comments. I’m glad to help with whatever questions you have. I hope you enjoyed the article!
If you want better conversion rates and more customers, your SEO is a great place to start.
The keywords you choose and how you target them in your content (plus a couple other factors) affect both conversion rates and SEO, so it’s important to know how they overlap. This way you can do a good job in both areas – and that is what this article is about.
Long-tail keywords contain multiple individual words in your key phrase. They are very specific which means these searchers know what they’re looking for. This can make them an ideal visitor of your website who is likely to convert.
My “WordPress SEO Services” is a long-tail keyword whereas “SEO Services” is too general – and too competitive. Because long-tail keywords have high conversion rates and are also less competitive, they are almost always the most profitable. Always go for long-tail.
If you’re not sure how to find good keywords, read my article on keyword research.
Target High Value Keywords
When most of us think of keywords, we think of transactional keywords like “Dentist in Lake Forest.” where the searcher clearly intends to make a purchase.
While these type of keywords have the highest conversion rates, there are other types of keywords you may want to add to your list. the key here is search intent.
I found a lot of people were searching “why is WordPress so slow” and so I wrote a tutorial about how to make your site faster. People read my guide, realize they don’t have the technical capacity to do everything, and some people hire me. “Why is WordPress so slow” is considered an informational keyword – these bring in a good amount of business for me. What kind of keywords can you do this with?
Here are the 4 different types of keywords…
Searching for info
Know desired website
Dentist in Lake Forest
Chicago to O’Hare Limo
Buy Mouse Traps
Chicago Home Listings
Best HDTV Brands
Best Lawyer Near Me
Why is WordPress Slow
Yoast SEO Plugin Settings
How to Rank in Google
WordPress Plugin Directory
Jewel Osco Website
Focus On The Phrase
The content and meta data for each individual page should directly reflect the keyword you’re targeting and what people expect to see when searching for that phrase. What type of content do they want to see? A list? Video tutorial? Key features and/or testimonials about a service? Incorporate these into your landing page optimization strategy.
Google the top results and see what they do. Then make your content more relevant, thorough, or whatever your competition could be doing better. As long as you’re focusing on the phrase and presenting the right information in the right way, you will be more likely to not only convert, but to rank high too.
Watch Your Keyword Usage
Two simple tips here:
1) Don’t overuse keywords in your copy, only use it a few times
2) When you do use your keyword, make it sound natural
Headlines, Title Tags, And Meta Descriptions
These are the forefront of your SEO. They show up in search results, social media, and pretty much anywhere your content is mentioned. They should all contain your keyword but even more importantly, they should be clear, concise, and entice people to click on your link.
I only have one tip here. But it works. Google your keyword and look at the verbiage everyone else is using. Still include your keyword in these 3 places but switch up the verbiage. Instead of using “Best” I always like to say “Ideal” – you get the picture.
Improve Site Speed
Making your website faster can improve both conversion rates and SEO (site speed is a ranking factor and no one likes a slow website). A lot of speed optimizations affect the entire website too, so the more content you have the more important this probably is.
If you have WordPress, take a look at my WordPress speed tutorial. Otherwise run your website through GTmetrix and follow their recommendations. There are some basic things you can do like optimizing images that are pretty easy to do.
Customer Reviews For Local SEO
Getting customer reviews can also improve conversion rates and SEO. Asking customers for reviews is one of the best things you can do for your online reputation, plus reviews are a primary ranking factor in local search results.
Gravity forms measures how many visitors on a page actually fill out the contact form. It’s a premium WordPress plugin however you can do this with any website using goal tacking in Google Analytics. It’s a good idea to create a separate contact form for each page you’re using a form on. This way you don’t just see 1 conversion rate in Gravity Forms but each of your pages will have it’s own conversion %.
This is a Google Analytics dashboard I created that tells me about my pages related to “WordPress SEO.” I have designated pages for variations of my services (WordPress SEO Services/Audit/Consulting/Expert) which helps me target those keywords better.
This specific dashboard tells me about each page’s load time, a user’s average time on page, and other metrics that clue me in on which landing pages are performing well and which ones probably need improvement.
You can download my content performance dashboard directly into your GA account here. I used filters to only show pages that contain “WordPress SEO” so you should switch those filters to whatever types of pages you want to measure.
Here are some other resources for improving conversions using Google Analytics:
This Google Chrome extension tells you where people are clicking on a given page. I can see quite a few people are clicking on my “work” and “portfolio” links at the bottom, so it might be a good idea to include one of each on the actual page (maybe a case study and testimonial). Interpreting the data can be tricky but I’m sure you will get some ideas.
That’s all I got! If you have any questions about the topics I covered or you have your own ideas on how conversion rates overlap SEO, leave me a comment below. And if you found my article helpful, please share it using that nice floating bar on the left. I would really appreciate that.
It gives you keyword suggestions, trends, filters to help narrow down your selection, and each keyword’s # of monthly searches which indicates competition in organic results.
But I still like to start my keyword research with Google Autocomplete since as you see in the photo, it can give you a very simple list of good keywords. THEN I move to Google Keyword Planner to find phrases which didn’t appear in Autocomplete. Using both tools allows you to create a more robust keyword list and prevents you from missing anything.
That’s my spiel on Autocomplete and you can read this article for more Google Autocomplete tricks like the “fill in the blank” trick. Now let’s dive into Google Keyword Planner. You will need to sign up for a Google AdWords account to use Keyword Planner.
1. Start With A Broad Keyword
Broad phrases give you a larger number of keyword suggestions. Then hit “Get Ideas”…
This pretty much sums up the gist of it.
Whatever keyword you search you will see it’s # of monthly searches. Then look below to find more keyword suggestions, so for example, since “Chicago Newborn Photographer” did not show up in Autocomplete but does show in Keyword Planner – I can now add it to my keyword list. You want to scroll the entire list to make sure you’re not missing any good phrases.
Use Filters To Narrow Down Your Selection
Once you’re done scrolling through the list, play with the filters to see if you can find other keywords you missed. I like to use the “include” filter
Use the filters to target geographic locations, include or exclude certain words, and specify a range of monthly searches (see next step to learn how many monthly searches your site should have). Go ahead and click “Get Ideas” and review the results. If you don’t see a lot of keywords you can always try tweaking the filters or starting with an even broader phrase.
2. Learn How Many Searches Your Keywords Should Have
The higher your domain authority, the more monthly searches your keywords can have. You can check your domain authority by running your site through Open Site Explorer.
Unlike Autocomplete, Keyword Planner also tells you a debatably accurate number of monthly searches for each phrase. And depending on the website’s domain authority (it’s ability to rank for competitive phrases) it clues you in on what keywords can be eliminated since they have too many monthly searches, indicating higher competition. These are the tips I will cover in my tutorial.
These are for AdWords, not SEO. While they can be used as an indicator on whether a keyword is too competitive, it definitely is NOT the best indicator in SEO.
Better keyword competition indicators in SEO are:
# of monthly searches
Whether Google’s search results include authority websites (eg. Amazon)
Whether Google’s search results include content that covers the topic extensively
Your website’s domain authority (higher authority = better chance of ranking)
5. Don’t Choose The Same Keyword Twice
6. Create Your Keyword List
2. Find Keywords People are Searching in Google
Now that you know how competitive your keywords should be, go to Google Keyword Tool and type in a broad phrase where it says “word or phrase.”
Before you hit “search” and look through the list, here’s a few things to consider when choosing keywords:
Each page on your website should only target 1 primary keyword
Always picture yourself as the searcher and think about what information they might be looking for
The content on a page should directly reflect it’s primary keyword, and vice versa
If a page’s content does not reflect a keyword, add a new page to your site or chose a new keyword
Pages can target multiple keywords if the keywords are similar enough
Your keywords can include a geographic location (eg. Chicago Patent Attorney)
Now hit search! When looking through the list, make sure you’re looking at the “Keyword ideas” tab and not “Ad group ideas (beta).”
3. Use Keyword Filters
It’s time to narrow down the results using the filters in Google Keyword Tool. Obviously the point is to setup filters that only show you the most relevant search terms according to your criteria.
Start by setting up a filter to only show keywords within your competition as described in step 1. To do this, click “Advanced Options and Filters” just above the search button on the main page. Create a filter that looks like this (follow the chart in step 1 to see what number you should put in):
There are other filters too. If you want to include or exclude specific words in your search term, you’ll see this section on the left of your screen in Google Keyword Tool. And now that you know how to use Google Keyword Tool, let’s take a look further into your competition.
4. Know Your Competition in Google
Just by searching a keyword in Google, you find out more about your competition. If larger websites like Amazon.com rank in the top results, you probably want to chose a different keyword. This is especially true if a large website is clearly targeting that keyword. A good indication of this is if that website uses an exact keyword match in their title tag:
There’s no way I want to compete with these guys!
5. Finalize 1 Keyword Per Page
Yes, just one. That’s why it’s called your targeted keyword. Consider adding new pages and blog posts to your website if you want to target more.
Having a website with only a few pages also limits the amount of SEO you can do. This is because a website with 10 pages doesn’t have a lot of content in the eyes of search engines. It basically says you’re not providing your audience with enough useful information. That’s what a blog is good for.
Tom Dupuis started OMM in 2011. He falls asleep to serial killer documentaries and pukes in Mobil garbage cans. Read his bio to learn 50 random and disturbing things about Tom and the story of Online Media Masters.