The is the same on-page SEO checklist I use to write every post on my blog. Most of it has nothing to do with Yoast, in fact I ignore most of Yoast’s recommendations since they put too much emphasis on keyword density and not enough on real on-page SEO factors. Instead, I focus on finding a long-tail keyword which has […]
How To Choose Yoast Focus Keywords You Can Actually Rank For (Keyword Research + Analyzing Search Results)
If you’re using Yoast, you’re probably familiar with setting a focus keyword so you can optimize content for green lights. These should not be guessed. You don’t want to create content for a keyword you’ll never rank for, or have to go back and change content. We need to know WHAT people are searching (keyword […]
The Ideal Yoast WordPress SEO Plugin Settings: And Complete Guide To Optimizing WordPress Sites With Yoast (Last Updated 7/23/2019 With Latest Plugin Version 11.7.0)
Everyone has Yoast, but few use it correctly. No worries. This tutorial breaks it down into 3 key steps: configuring the Yoast SEO settings (including adding AMP Pages to make mobile pages load faster), researching long-tail focus keywords, and optimizing content (there’s more to it than green lights). I will also show you how to connect Yoast […]
Stop Obsessing Over Green Lights In Yoast’s SEO Analysis (Injecting Focus Keywords = Spammy Content) & Yoast Only Detects Exact Keyword Matches In The Visual/HTML Editor
Content optimization does NOT mean getting green lights in Yoast – and I think it’s time someone drops the bomb on Yoast’s SEO analysis when it tells you to use your focus keyword. The problem is, Yoast’s SEO analysis only detects exact matches of your focus keyword in the visual and HTML editor (not page builders). […]
WordPress Local SEO: How To Optimize Your Website (And Citations) To Rank Higher In Google Maps/Localized Results
Ready to rank higher in Google Maps and local search results? We’ll follow Google’s local search ranking factors which Moz reports every 2 years. I broke these down into factors on and off your WordPress site. Citations (online directories like Yelp, Superpages, and Axciom) are about 11% of local SEO, so it wouldn’t be fair […]
12 Ways To “SEO” Your New WordPress Website
You have a new WordPress site, now you want it optimized for search engines. My 12 step WordPress SEO checklist will help you do that. I’ll walk you through keywords, Yoast’s SEO plugin, Google Search Console and other ways you can optimize your site. There’s a lot of good stuff here (and I know it can be […]
WordPress SEO For Photographers: How To Optimize Your Images, Citations, And WordPress Site For Google Maps
If you’re a photographer, have a WordPress site, and you want to use local SEO to rank higher in Google Maps + localized results for photography-related keywords, this tutorial is for you. I’ll show you how to use Google’s local search ranking factors to improve rankings by optimizing your Google My Business Page, citations, photos, […]
9 Easy Ways To Make Your WordPress Site SEO-Friendly
Want some quick and easy tips to make your WordPress site SEO-friendly? I’ll show you how to do this using different tools/strategies including Yoast’s WordPress SEO Plugin, Google Webmaster Tools, and keyword optimization. There is more to SEO than 9 items (there’s over 200 factors in Google) but my tips will get you on the right track – and I’m […]
21 Ways To Create Better Content In WordPress
We’re always being told to create “good” content but besides being a skilled writer, what else can we do? Well I’ll tell you. We need to spruce it up! We need to focus on aesthetics, user-friendliness, optimization, and leveraging all those tools/plugins we have available. You probably know that from an SEO perspective, good content naturally ranks high […]
8 Top SEO Mistakes Made By Noobies
Homer could have saved so much time if he had just learned some SEO basics. Long gone are the days where keyword stuffing (and even keyword density) work in SEO. Google has gotten smarter and there’s over 200 ranking factors but with that being said, getting the fundamentals down isn’t hard. I have made plenty of SEO mistakes and spent months “figuring […]