Google Analytics SEO Dashboards

Looking to measure and segment SEO traffic with Google Analytics?

Then I’ve got 5 Google Analytics SEO dashboards for you. These give you useful data on your SEO traffic, content, and geographic/mobile visitors. Use the download links to import these directly to your Google Analytics account so you can collect data about your site. You may need to change some filters to do this, which I provided instructions where this is needed…


1. General SEO Dashboard

Get a glimpse of your overall SEO campaign.


Google Analytics SEO Dashboard

Download the General SEO Dashboard



2. Content Performance Dashboard

Good content is an SEO’s best friend. Learn which content is performing, and which is not.


Content Performance Dashboard

Download the Content Performance Dashboard



3. Topic-Specific Dashboard

This dashboard needs some explanation but it is so useful. If you have a specific topic you want to segment (a product, service, blog topic, etc) and want see how it’s landing page(s) are performing, this SEO dashboard will help you do that.

For example, two main topics I write about (or offer) are WordPress SEO and WordPress Themes (I write about themes and use affiliate links to make a commission off purchases). The left side of this dashboard tells me about pages/posts on my site containing “WordPress SEO” and the right side is the same for “WordPress Themes.”

You can change this to whatever products/services/topics you want to measure. Just edit the filters to change the wording (click on the pen icon in each widget to do this).


Content Type SEO Dashboard

Download the Content Type SEO Dashboard



4. Geographic Analytics

Learn which cities and geographic areas are sending the most SEO traffic.


Geographic Google Analytics SEO Dashboard

Download the Geographic SEO Dashboard



5. Mobile Analytics

Learn how mobile content is performing for SEO visitors. If your site is not responsive, the easiest way to fix this is to use a responsive theme. WordPress users can check out my list of SEO-Optimized (Responsive) themes which are built in the notorious Genesis Framework.


Mobile SEO Google Analytics Dashboard

Download the Mobile SEO Dashboard



Related Google Analytics Dashboards And Resources

Although I couldn’t find 1 single article online dedicated to Google Analytics SEO dashboards, here’s some additional resources to help you use Google Analyics for SEO:

If you found these SEO dashboards helpful, please share. I would appreciate that!




Google Analytics Custom Dashboards

Need some awesome Google Analytics dashboards to segment your data?

Last week I found a page on my site was taking 25.4 seconds to load for people in Seattle. Embarrassing, but I made the fix. I found this using my Google Analytics custom dashboards.

These dashboards can help you see the big picture, but they can also help you make improvements in very specific ways. Like which pages have the slowest load time, pages that are being viewed from mobile (so you can make sure there are no errors), or even which pages people exit your site the most (so you can do a better job at converting them).

A couple things to know before you start:


1. General Analytics Dashboard

Get a glimpse of everything: SEO, social, referral traffic and more.


At Glance - Google Analytics dashboard

Download the General Analytics Dashboard



2. SEO Analytics

My Google Analytics SEO dashboard is good for getting a glimpse at your SEO, but the absolute best way to get SEO analytics is through the “landing pages” tab in Google Analytics as well as the “Search Analytics” section in Google Search Console. See instructions below…


SEO Dashboard - Google Analytics

Download the SEO Dashboard


Landing Page Metrics
To get better SEO metrics (like click-through rates, ranking position, and bounce rates by page) see the left side of Google Analytics and go to Acquisition → Search Console → Landing Pages.




Search Analytics (Google Search Console)
Google Search Console does a MUCH better job at showing SEO metrics like all your keywords, rankings, click-through rates, etc. Use the search analytics tab to see this (and see my full Google Search Console tutorial if you’re using Yoast’s WordPress SEO Plugin) which shows you how to use search analytics, fix crawl errors, and identify errors on your website.

Google Search Console Queries

3. Social Media Analytics

Learn what social networks drive traffic, plus other useful social data. This dashboard breaks down most main social networks into their own widget. Most of widgets were taken from Sharon Hall’s Google Analytics dashboards. And, I know, mine is a pretty weak right now.


Social Media Google Analytics Dashboard

Download the Social Media Dashboard



4. Geography Dashboard

Especially if you’re doing local marketing, you might want to know where your visitors are from. Try using filters in the “maps” widget to cross reference it with a specific piece of data.


Geographic Google Analytics SEO Dashboard

Download the Geography Dashboard



5. Mobile Analytics

What percent of your visitors are mobile? Are they on Ipad, Iphone, or Android? Are mobile users finding what they need or which pages are they bouncing away from? You should also visit the mobile usability section of Google Search Console since this finds ALL mobile errors on your website (while Google’s Mobile Testing Tool only shows errors for one single page).


Mobile Google Analytics Dashboard

Download the Mobile Dashboard



6. Entrances/Exits

Where do people enter your site, and where do they leave? Use this custom Google Analytics dashboard to find pages where people leave your site the most. This indicates you need to improve the content by improve the design, internal links, call to actions, or the actual content.


Entrances & Exits - Google Analytics

Download the Entrances/Exits Dashboard



7. Technical Dashboard

Which browsers have the highest bounce rate? Which pages load the slowest? If your load times are slow (eg. in GTmetrix) you should configure a cache plugin, optimize images, and setup Cloudflare + MaxCDN. I have a great speed optimization guide if you’re on WordPress.


Technical dashboard example

Download the Technical Dashboard



Create Your Own Custom Dashboards

Want to setup your own custom Google Analytics dashboards? Login to Google Analytics and look to the left on the main menu. You will see the Dashboard section where you can add new custom dashboards. Add a dashboard and create a few widgets with your metrics.

More dashboards for the addicts:


Frequently Asked Questions

✅ Where can I import other Google Analytics dashboards?

The Google Analytics Solutions Gallery has the largest collections of custom dashboards, otherwise you should check out other blog posts.

✅ How do I create my own dashboards?

Go to the Dashboards tab and click Create. The rest is pretty self-explanatory. Select whether you want to use a pie chart, table, bar, etc. Add the metrics you want and you're done! You can create multiple widgets in your dashboard.

✅ Where can I find definitions of all the metrics?

When creating a widget within your dashboard, each metric will have a question mark icon. When you hover it, it will show the definition of that metric.

If you found these dashboards helpful, please share. I would appreciate that!

See Also:
How I Optimized My WordPress Site To Load In .2s (100% GTmetrix/Pingdom Scores)



Looking to get better analytics about your WordPress site?

Then you want to use Google Analyics dashboards. These will help you segment your analytics into more useful data about SEO, social media, and other areas. As a WordPress user myself, I create these dashboards with WordPress in mind. In case you don’t have Google Analytics installed on your WordPress site, use Yoast’s Google Analytics plugin.


What Is A Google Analytics Dashboard?

It’s made of multiple widgets that show specific data. Each widget tells you about a specific area of your traffic. An SEO dashboard might have keywords, search engines used, etc.

Google Analytics SEO Dashboard

By default, neither Google Analytics or any WordPress plugin will install actual Google Analytics dashboards in your WordPress account. Which leads me to my next point…


Why Use Google Analytics (Not WordPress) For Dashboards

WordPress vs Google Analytics Dashboards

Some WordPress plugins allow you to view (some) Google Analytics data directly inside the WordPress dashboard. I don’t like this for a number of reasons:

  1. You can’t create actual Google Analytics dashboards inside WordPress
  2. You must create or import dashboards first, then view them in WordPress
  3. The default settings doesn’t give you a lot of data at all
  4. Like any WordPress plugin, using an additional plugin will add to your load time
  5. It’s unnecessary since you might as well login to Google Analytics to view data


1. General Analytics

This dashboard gives you an overall glimpse of your website traffic. Everything from which geographic areas are visiting your website to your keywords, social media traffic and more.


General Analytics Dashboard

Download the General Analytics Dashboard



2. SEO Dashboard

Probably my favorite Google Analytics dashboard for WordPress, this tells you about your keywords, what search engines visitors use, and tons of other details about your SEO. If you’re looking for more Google Analytics dashboards to measure SEO, hit that link.


Best Google Analytics SEO Dashboard

Download the SEO Dashboard



3. Social Media Dashboard

I don’t do much social media, but this Google Analytics dashboard measures what social networks are sending you traffic. It also tells you a few things about your content – what content is being shared on social media and what content gets traffic from social media.


Social Media Google Analytics Dashboard

Download the Social Media Dashboard



4. Technical Analytics

Keep your website running smoothly by learning about the technical performance of your WordPress site using this technical analytics dashboard.


Technical Google Analytics Dashboard

Download the Technical Analytics Dashboard



5. Mobile Analytics

What percent of visitors our viewing your content from a mobile device, which mobile device are they using, and how is your website/content performing on those devices? Introducing the mobile analytics dashboard.

Mobile Google Analytics Dashboard

Download the Mobile Analytics Dashboard



Other Google Analytics Dashboards

If you’re looking for more Google Analytics dashboards for WordPress, here are some links to other helpful resources.

If you found these dashboards useful, please share them on your favorite social network. I would appreciate that.


Tom Signature