Personal Trainer Web Design

We create branded personal trainer websites in WordPress designed to help solo trainers or gyms consult with leads and help clients achieve their health goals. Our websites not only look amazing and function well, they are optimized for SEO, highly-converting keywords, and your target audience.

Personal Trainer Web Design: Helping People Get Healthy Since 2011

We’ve designed websites for personal trainers of all kinds for years and know what it takes to help them rise to the top. Building on the popular CMS WordPress and implementing the user-friendly page builder Elementor, we create unique websites that will stand out from the crowd no matter how saturated the industry. We can revamp your old, outdated website or build a new one from scratch, regardless of how many bells and whistles you want or need. But more than that, we can help develop and design a website that will act as your online sales tool and convert even the most skeptical person that their health should be a priority and you and your team are the ones to help.

Ensuring Search Engine Optimization Is At The Top Of Our List

It won’t matter how stunning your personal trainer website is if no one knows it exists. We know from personal experience what it takes to drive traffic from Google to your site. In fact, with 3,000 visitors/day, its’ safe to say we know a thing or two about SEO. We offer things like keyword research, on-page SEO, Google local search optimization, and more in an effort to help you rank higher and in more relevant search results that will not only drive traffic your way but land you more clients. And as an added bonus, we make sure to incorporate rich snippets, clickthrough rate optimization, Google Search Console setup and management, and even site speed optimization tasks into your personal trainer site build.

Plugins Put To Good Use

Many times website owners fill their WordPress websites with too many (or bloated) plugins that slow their sites down and negatively affect their search rankings and the user experience. But just like personal trainers want their clients to be nimble and fast, their websites should follow suit. The problem is, you also need features like SEO, automatic backups, analytics, and high-quality images that show off amazing health transformations. That’s where we step in. We use the most lightweight and fast loading plugins on your personal trainer site. And by using comprehensive plugins like Elementor and WP Rocket, you can trust your site will have all the features it needs, without ever sacrificing its speed or performance.

What makes a great Personal Trainer website

Personal trainer websites have to achieve a lot in order to convince people it’s time to take control of their health and make better choices. From understanding the importance of physical activity and nutrition to seeing actual results, and being able to book training sessions to getting in touch with a trainer right away, things like blog posts, contact forms, live chats, and booking calendars are crucial to any personal trainer website. You also need to be able to move all potential clients through the sales journey without coming off as spammy or overly promotional. Plus, your site’s infrastructure must be complemented with solid web hoisting, reliable and secure plugins, and responsive design so no matter where your clients are, they can access you online.
  • Optimized webpages built around your training services
  • Built-in, dynamic appointment booking
  • Keyword-focused content marketing
  • Traffic growth using Google Analytics and data-driven metrics

Our Website Design Process

We understand that personal trainers thrive on being able to stay in touch and meet up with clients. Talk to us by calling us or by using our contact form. We’ll talk about it!


Contact us to schedule a phone call so we can learn about your existing website and what you want in your new website. You will be sent an extensive questionnaire regarding the design, layouts, features, SEO, sitemap, keywords, and more. Making sure we’re on the same page is critical to building a site you will love.


The proposal outlines everything we collaborated on including a project timeline, pricing breakdown, and project terms. It will address the work expected from us, and work done by you (eg. sending us your team photos). We will review the proposal together and address any questions you have before we begin.


An initial mockup will be designed. This may include transferring and redesigning content from your old site, and adding new content & features. New layouts and templates will be designed for future use.

Edits & Testing

You will be sent a demo URL of the new site for review. It will be tested for speed, mobile responsiveness, and on-page SEO. We will review it together to make sure you’re 100% satisfied with our work.


Once final edits are complete, we will launch your new website. Tools like Google Analytics & Search Console will be monitored to ensure there are no errors after we launch the website.


Adding content and updating your website is critical to growing traffic. We offer website maintenance, link building, and reporting for continuous growth. A growing website is truly never finished!
Web design personal trainer mockup 2

Making Your website look amazing on all devices

There are a ton of website developers and designers in the market making claims that they can help you succeed. But we are seeking personal trainers that want to take their services beyond the gym walls and into the online landscape. Whether you want to consult with people face-to-face or manage their health journeys online, we can build a website that has clear call to action buttons, mobile-friendly design, and easy to navigate webpages so your clients can get healthy and stay healthy no matter how they’re accessing what you have to offer.
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All our websites are built in WordPress with themeless (one of a kind) web design.


Elementor is the fastest, most user-friendly WordPress Page builder. It makes editing easy.

Responsive Design

Your website will tested on multiple mobile devices to make sure it formats nicely.

Yoast SEO

Your website will be optimized using Yoast's SEO plugin combined with on-page SEO.

Speed Optimization

We will optimize your site for GTmetrix + load times to make sure it loads instantly.

Google Analytics

Google Analytics will be installed so you can monitor traffic and improve the site.

Google Search Console

Google Search Console will be setup, errors will be fixed, and the sitemap will be submitted.

Reliable Plugins

We use lightweight, reliable, and secure plugins for optimal performance.


We configure the iThemes security plugin to protect your website in over 30 ways.

What our users says

Ever since Tom created a new website for me, I have been getting only positive comments. The site was launched in June and since then, I have already gotten one large new client as a result of Tom’s work. Thanks Tom and your expertise.

Robert K.