Genesis Framework is a WordPress Framework that lets you quickly and easily design SEO-friendly WordPress sites. By using a Genesis theme (I use StudioPress’ Outreach Pro), I don’t have to worry about whether my theme has good SEO, load times, or security. I know it comes with everything a framework should have and that I won’t be “taken for a ride” like I have with themes by unreliable developers.
- Used By WordPress Pros
- Framework Updates
- Highly customizable designs
- Recommended by Yoast, Matt Cutts, Matt Mullenweg
- High compatibility with plugins = less chance of errors
- Lightweight coding = faster load times with zero bloat
- Code reviewed by WordPress security expert Mark Jaquith
- StudioPress themes have minimal built-in features (more reliant on plugins)
- The cost of Genesis + your theme is high for some, but a low price to pay for those who want a reliable long-term site that is fast, secure, and has less errors
I don’t give many 5 star ratings, but the Genesis Framework is an exception. I use Genesis on a daily basis when I work on my own WordPress site (this one) and my client’s. I always recommend using a Genesis-powered WordPress theme because of it’s built-in SEO, reliability, security and other features. I cover all these in my Genesis Framework review.
Here’s why Genesis deserves a perfect 5 star rating…
Genesis Is Used By The Pros
Genesis is recommended by the founder of WordPress, Matt Mullenweg. There’s two other people who use Genesis that aren’t mentioned on the StudioPress website: Joost De Valk (from the Yoast SEO Plugin) and Matt Cutts (head of spam at Google). If it’s recommended by the top dogs at WordPress, Yoast and Google – it’s going to be worth it.
Large Selection Of Genesis-Powered WordPress Themes
- Web Savvy Marketing
- Restored 316 Designs
- The Pixelista
- Pretty Darn Cute Design
- Genesis Themes By Industry (my post outlining tons of Genesis themes)
You can get a Genesis-powered WordPress theme from any of these theme stores. I like to stick with StudioPress themes because they’re the ones who built the Genesis Framework, but there are some really nice third-party themes to choose from.
Actual Built-In SEO
- Lightweight code means faster load times
- Genesis supports schema.org code (needed for rich snippets)
- All StudioPress themes have been optimized by SEO expert Greg Boser
- Most themes are mobile responsive (good for SEO)
The main reason Genesis themes have built-in SEO is because they use lightweight code. This makes your site load faster (site speed is a ranking factor in Google). Genesis isn’t cluttered with unnecessary options either, which can often cause slow load times.
Awesome Community & Support
- StudioPress Resources
- StudioPress Tutorials
- Genesis Framework community on Google+
- StudioPress updates on Facebook
- Documentation for each StudioPress theme
- Ongoing automatic updates
You know how there’s tons of free WordPress tutorials online? Similar thing with Genesis.
StudioPress provides documentation for each theme to help you get started, and they post updates on social networks about Genesis-related topics. There’s also third-party social media groups who help each other out. And if you need to hire a developer to help you customize your theme, here’s a list of StudioPress recommended Genesis developers.
The Right Amount Of Built-In Features
- Multiple page layouts
- Custom widgets
- Custom header
- Custom background
- Full-width template
- Theme options
Some WordPress themes come with tons of built-in features. While these can be appealing at first, they’re also notorious for slowing down a website.
Genesis only includes features that are necessary for designing a website which they refer to as their “lightweight code.” All you need is a few page layouts, widgets, and theme options to design a nice site. You can (and should) use plugins if needed. Keep reading…
WordPress Plugins Just For Genesis Themes
- StudioPress-built Genesis Plugins (definitely check out)
- Genesis Connect for WooCommerce
- Genesis eNews Extended (email subscription plugin I use)
- Other WordPress Plugins for Genesis
- My list of Genesis Plugin
My Genesis Framework review naturally includes WordPress plugins specifically built for Genesis-powered WordPress themes. Most of these have very good ratings.
I would definitely use some of StudioPress’ plugins. StudioPress is known for developing top-notch products, both themes and plugins, so you shouldn’t have to worry about the plugin becoming outdated, break, or mess with your site.
Reliability & Trust
At the end of the day I don’t want to worry about whether my theme has good SEO, security, or any of the things a theme should have.
I know Genesis not only includes these but is also updated automatically. I know this will minimize any potential issues with my site. And I know the team at StudioPress knows what they’re doing. I just want to be in good hands so I can handle what I’m good at, and that’s exactly what you get when you use the Genesis Framework.
Peace of mind at it’s best.
Now go ahead and browse Genesis-powered WordPress themes so you can spend less time running your website and more time growing it.